Project aimed at 'the affluent buyer' nearly 1/3 sold during construction

An Alpharetta residential development that makes no bones about not being affordable housing is inking contracts, despite months of construction left between here and move-in stages.

Officials representing Mayfair on Main, a 24-unit project geared toward “the affluent buyer,” report this week that seven homes have pre-sold as the framing phase of construction is underway at 180 Roswell St.

Leaning heavily into classic brick designs and luxury-grade interiors (each with an elevator), the Mayfair Residential LLC community is taking shape on 1.8 acres about a ½ mile from Alpharetta City Center. That's the two-time (and counting) champion of Urbanize’s annual Suburban Smackdown contest to determine the Best OTP Downtown.

Trilogy Investment Co. and Blue River Lifestyle Communities are partners on the project.

Prices at Mayfair on Main start (yes, start) at $1.3 million, marking another example of million-dollar, new-construction entry points in Alpharetta that flaunt intown-style walkability as a chief attribute.

Updated look at planned four-story townhome facades. Mayfair on Main

Current site plan at the 180 Roswell St. project. Mayfair on Main

Site plans call for 11 townhomes and 13 single-family residences that share no walls, each of them standing four stories with either three or four bedrooms and topped with large roof terraces that sport fireplaces.

Developers have previously told Urbanize Atlanta that floorplans will range from about 3,100 to just under 4,800 square feet.

Directly across the street (but across a four-lane highway) is The Maxwell, which counts attractions such as Fairway Social, Rena’s Italian Fishery and Grill, City Eats Kitchen, and July Moon Bakery. That mixed-use development replaced a sprawling asphalt parking lot a couple of years ago.

The site is also around the corner from Alpharetta’s primary greenspace, the 120-acre Wills Park.

Recent construction progress at 24-unit Mayfair on Main. Courtesy of Mayfair Residential

Example of the second fireplace included with all four-story homes on the roof terraces. Mayfair on Main

Just south of the Mayfair on Main project, Devore Road has been extended to connect the area’s two main thoroughfares, Roswell Street and Main Street.

Find more context and imagery for Mayfair on Main in the gallery above.

Mayfair on Main