West Cobb shopping district announces wave of new retailers

The new year will see a spate of fresh signage at storefronts around an open-air shopping district in Atlanta’s northwest suburbs.

Outdoor lifestyle shopping center The Avenue West Cobb announced six new tenants Tuesday that have recently opened or will do so through spring this year.

The Avenue West Cobb—not to be confused with The Avenue East Cobb, or “AEC,” which North American Properties recently revised to feel more like a traditional downtown—is located at 3625 Dallas Highway, west of Marietta’s historic downtown.

New additions at The Avenue West Cobb include J.Crew Factory, The Peach Cobbler Factory, StretchLab, Vera Whole Health, Walk-On’s Sports Bistreaux, and Warby Parker.

Those will join more than 80 local retailers, national brands, and restaurants at the JLL-managed lifestyle center, which takes pride in offering fountains, patio dining, and abundant storefront parking.  

Atlanta-based Cousins Properties developed The Avenue West Cobb in the early aughts along with similar Avenue-branded concepts sprinkled throughout the Atlanta suburbs and places like Murfreesboro, Tenn. Each was meant to provide a more inviting, walkable experience than enclosed malls.

Here’s a synopsis of each new Avenue retailer, as provided by JLL and edited for length:  

J.Crew Factory - Opening spring 2024

J.Crew Factory offers an assortment of women's, men's, and children's apparel, shoes, and accessories… The new location at The Avenue West Cobb will be located in a 5,390-square-foot space next to American Eagle and LOFT. 

The Peach Cobbler Factory - Early 2024

Opening in a 1,400 sq. ft space next to 100% Chiropractic, The Peach Cobbler Factory is home to cobblers with ice cream, banana puddings, cinnamon rolls, Pudd-N Shakes, cookies, and more. 

StretchLab – Now open

StretchLab provides one-on-one, customized assisted stretching sessions led by the fitness center’s professionally trained Flexologists. The studio will be located in a 1,156-square-foot space between GameStop and Altar’d State.

Vera Whole Health - Early 2024

Set to open in a 5,500 sq. ft. location near Otter’s Chicken, Vera Whole Health is an advanced primary care provider designed to help people achieve optimum well-being.

Walk-On’s Sports Bistreaux – Now open

Co-owned by former New Orleans Saints quarterback Drew Brees, Walk-Ons offers mouthwatering Louisiana cuisine. It’s located in a 6,890-square-foot space near The Jewelsmith and Ted’s Montana Grill.

Warby Parker - Spring 2024

A direct-to-consumer lifestyle brand focused on vision for all, Warby Parker will be located in a 2,300-square-foot space next to Chico’s and Soma.

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