Images: Prose-branded project continues Cartersville growth spurt

A national multifamily developer with projects dotted around metro Atlanta has delivered a housing option in Atlanta’s far northwestern suburbs it calls relatively affordable and surrounded by recreation and employment options. (For OTP renters who don’t mind the prospect of seeing bears, that is.)

Alliance Residential Company announced Thursday that Prose Cartersville has opened in the Interstate 75 corridor, marking the company’s fourth Prose-branded complex in metro Atlanta, following another in Gainesville that debuted last month.

Alliance’s strategy is to position new housing options near areas with high job growth. The developer considers Cartersville one of Atlanta’s fastest-growing suburbs, counting major employers that include Anheuser-Busch, Shaw Industries Group, and Toyo Tires. The area is expected to pack on thousands of additional jobs and more than $500 million in new capital investment over the next few years, per Alliance officials.

With 336 units across eight separate buildings, Prose Cartersville claimed 50 acres at 100 Overlook Parkway. The site is positioned just east of I-75, a few miles northwest of the Cobb County border near Lake Allatoona. Atlanta is located about 30 miles in one direction, and Chattanooga 80 miles in the other, according to Alliance.

Noah Randall, Alliance’s managing director, pointed to Cartersville’s “distinctive charm” as another selling point in a project announcement this week.

Alliance officials have described Prose Cartersville’s offerings as affordable, workforce housing, with one and two-bedroom rentals averaging 987 square feet of interior space. All apartments include granite countertops, Samsung washers and dryers, wood plank-style floors, and what’s described as “on-trend grey shaker cabinets.”  

The least expensive option listed today is a one-bedroom, one-bathroom apartment with 810 square feet for $1,382 monthly.

Available two-bedroom pads with 1,182 square feet top out at $1,705 monthly.

Around the community, amenities include a pet park, pool with sun shelf, coworking spaces, and a clubhouse with a catering kitchen and entertainment lounge.

Across intown Atlanta, Alliance has delivered apartment projects in Kirkwood, Bolton, Summerhill, and now Grant Park in recent years. The first two Prose-branded projects—Prose Concord in Jefferson and Prose Fairview in Covington—opened last year, and Alliance officials say four more are in the development pipeline in Georgia.

Elsewhere in Bartow County, plans were unveiled last year for an upscale, $16-million RV resort (no, for real) that’s also banking on proximity to I-75, featuring a beach-entry pool, lazy river, airstreams, glamping tents, and pickleball, among other amenities.  

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