The district formerly known as Lindbergh has inked another major tenant that appreciates the MARTA-connected site’s multi-modal accessibility. 

After operating for more than two decades in Tucker, Rise Baking Company plans to relocate its Georgia Innovation Center to Uptown Atlanta later this year, claiming more than 30,000 square feet of space at 575 Main St. NE, off Piedmont Road. 

Rise officials pointed to the 47-acre, mixed-use district’s “hyper-accessible” location between Midtown and Buckhead as a reason for the move to Uptown, once the company’s current lease ends this year. 

The uptown space will house Minneapolis-based Rise’s new Commercial and Customer Center of Excellence. 

Plans call for bringing together the company’s research and development, customer service, operations, commercialization, procurement, and payroll teams under a single roof to support growth “in an environment built for innovation and connection,” per a Rise announcement today. 

Courtesy of Uptown Atlanta

Rise officials pointed to Uptown amenities that “encourage collaboration, wellbeing, and productivity” as another factor in the decision to move. The company, home to a number of brands, is considered a leading manufacturer for in-store bakeries and foodservice operators. Rise officials plan to keep manufacturing facilities open in Tucker and Douglasville to ensure production stays active in metro Atlanta.

“As we look ahead, this move [to Uptown] allows us to evolve our environment in a way that better supports our people, our customers, and how we work together,” said Mark McNeil, Rise Baking Company CEO, in a statement. 

The signing comes a few months after public charter school The Academy for Innovation in Medicine, or AIM, announced plans to claim another 30,000-square-foot space along Piedmont Road at Uptown. 

Plans call for AIM to open for the 2026-27 academic year, initially enrolling 260 students entering sixth and ninth grades, with plans to grow to a population of 870 students across middle and high school grades. AIM officials have said Uptown’s onsite Lindbergh MARTA station connection, increasingly vibrant commercial scene, and proximity to Interstate 85 and Ga. Highway 400 influenced the leasing decision. 

District owners and redevelopers Rubenstein Partners announced another leasing win last summer with the signing of Swiss company Stadler, makers of MARTA’s modernized new railcar fleet. 

Where The Academy for Innovation in Medicine (at center) is expected to operate along Piedmont Road and Uptown's Main Street. Courtesy of Uptown Atlanta

Uptown includes nearly 1 million square feet of office space, 120,000 square feet of restaurant and retail space, access to growing multi-use greenway PATH400, and communal gathering spaces, including The Lawn. 

The district’s retail and restaurant lineup today includes 26 Thai Kitchen, Bene Korean, Sugarcoat, White Windmill, Madre Selva, J’ouvert Caribbean Kitchen, Roundhouse Kickboxing, The Commodore, and Bar and Chow À La Carte at Uptown Test Kitchen. 

For office tenants, Uptown amenities include a fitness center, a game room with a golf simulator, conference rooms, collab spaces, and a 35,000-square-foot office atrium 

In the gallery above, find more post-renovation photos from Uptown Atlanta, as gathered in recent years. 

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