An active developer on Atlanta’s Westside is bringing to market a townhome project that’s taking Bankhead prices to another level.
Brock Built Homes has entered a presales phase and expects to begin construction soon on a 61-townhome venture now called Ten29 West, set to rise on about 4 acres along Donald Lee Hollowell Parkway, west of Midtown.
When the townhome community was announced three years ago (then called “The Finley”), developers described it as the first major private investment west of Mercedes-Benz Stadium in the modern era that isn’t part of a community revitalization project.
Now, prices at Ten29 West start at $515,000—in a Bankhead neighborhood where no single dwelling has sold for even $350,000 in recent years, records indicate.
But the price points clearly have eyes on the future and not local sales history.
Promotional materials note the site is three blocks from the 90 acres Microsoft now owns and around the corner from the BeltLine and Westside Park, which is being built at the former Bellwood Quarry. The Maddox Park greenspace and MARTA’s Bankhead Station are nearby, too.
So what's a half-million bucks buy in Bankhead these days?
The four-story townhomes, as designed by Goode Van Slyke Architecture, are described as having “modern brick exteriors [with] edgy, industrial interiors” and partially covered roof decks with skyline views. Each will have three bedrooms and three and ½ bathrooms.
Townhomes under contract so far have been listed as high as $547,000, per listing services. That gets just shy of 2,300 square feet, which is a standard size for each price level.
Another selling point is that the townhome site butts up to the Westside BeltLine Connector, a 1.6-mile trail and linear park that provides quick off-street access to downtown.
The location is a few blocks from the zone where Atlanta Mayor Kiesha Lance Bottoms enacted a six-month moratorium on new building permits and rezoning a year ago, citing “rapid gentrification” concerns.
That clampdown was extended in November for another 120 days, meaning it’ll be in effect until at least mid-March, but it doesn’t cover Bankhead. Obviously.
Just down the street, where Bankhead meets English Avenue, Brock Built has recently sold out its 30-unit Oliver Street Townhomes community, where prices ranged from the high $300,000s to around $450,000.
Since breaking ground in summer 2019, that project attracted headlines as Donald Lee Hollowell Parkway’s first significant residential investment in ages—but also a source of displacement fear in a neighborhood with median household incomes of about $35,000.
Brock Built has also been involved with a large mixed-use venture across Donald Lee Hollowell Parkway called 1080 DLH that’s been percolating since 2019. The joint venture with Sixty-West and DeFoor Ventures would see a mix of apartments (700 of them), plus hotel, office, and retail space.
That project would front North and Finley avenues, with direct access to the area's BeltLine corridor—for now, a kudzu-engulfed, one-mile gap in the built BeltLine between the Westside Trail and Westside BeltLine Connector.
Work to pave that BeltLine section is in design phases and could be bid out later this year, BeltLine officials have recently said.
• Sneak peek: Westside BeltLine Connector, how downtown links to the loop (Urbanize Atlanta)