A project described by developers as the only luxury apartment community to deliver in the northern reaches of booming Howell Mill Road during the long, current development cycle is officially finished.
After breaking ground in summer 2022, mixed-use venture The Howell is fully open at 1850 Howell Mill Road in Collier Hills. As with other new multifamily projects in Midtown, two months of free rent are currently being offered as an incentive.
The Howell’s 2.65-acre parcel constitutes the northwest corner of Howell Mill Road’s intersection with Interstate 75, a highly visible location in Buckhead’s Collier Village section.
The site is where Atlanta’s first food truck park operated for a decade, before closing in late 2021 and uprooting with a tweaked concept to Jonesboro.
The Howell's pool deck level and general stance next to I-75. thehowellatl.com
The smallest floorplans currently offered span 664 square feet. thehowellatl.com
According to developers SHR Resi, a subsidiary of commercial real estate firm Songy Highroads, The Howell delivered on time and on budget despite challenges such as rising costs in the CRE industry. (Project reps tell Urbanize Atlanta photos of the property won’t be available for a few weeks, but updated renderings were provided today.)
The Class A residential project includes 212 modern-style units, ranging from one to three bedrooms. Apartments count nine to 12-foot ceilings, with quartz countertops and walk-in closets, and some offer balconies described as oversized.
The least expensive unit listed to date—one bedroom and one bathroom in 664 square feet—is renting for $1,890 monthly.
The Howell's facade and forthcoming retail portion along Howell Mill Road. thehowellatl.com
Meanwhile, The Howell’s priciest options start at $3,941 monthly. That rents three bedrooms and three bathrooms in 1,488 square feet.
According to SHR Resi, a distinguishing feature of the building is its open-air resident lounge on the seventh floor, with sweeping views of Midtown and downtown skylines. Other perks include coworking space, a resort-style pool and deck overlooking the interstate, a clubhouse, pet run, and pet spa.
As for the retail component, some 3,500 square feet of space is situated at the ground level near Howell Mill Road. Negotiations are ongoing with “exciting new tenants” to potentially take those spaces, per project leaders.
Quick access to neighborhoods such as Wildwood and Springlake—and entry into Buckhead’s Morris Brandon Elementary School district—are also cited as locational perks.
The Howell's largest three-bedroom floorplans currently offered start at nearly $4,000 monthly. thehowellatl.com
The project's 1850 Howell Mill Road location, just north of Interstate 75 in Collier Hills. Google Maps
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