A longstanding, laidback Atlanta music festival will be toking—err, taking—place this year at a new venue with what organizers are calling a return to full force.
SweetWater 420 Fest will be held April 20 and 21 at Pullman Yards, with a return to “full festival glory for the first time since 2022” at the Kirkwood district, where hundreds of new housing units, two restaurants, and a boozy food-hall concept called AlcoHall have taken shape in recent years, according to organizers.
Put on by SweetWater Brewing, the Southeast’s largest craft brewer, in conjunction with Pullman Yards, the festival’s “grand comeback” is expected to see more than 25 artists on three stages—both indoors and outdoors—spread across the grounds.
Early tickets have gone on sale—starting at $196 for two-day general admission—though the artist lineup has yet to be revealed.
In addition to music, the fest will feature an artist market, workshops, food trucks, local vendors, and more, according to organizers.
Ty Gilmore, President of U.S. Beers for Tilray Brands, predicted the festival will be “one of the biggest parties yet” for SweetWater in what he called “the perfect venue for this beloved event.”
SweetWater 420 Fest was held for years in Candler Park’s main greenspace before uprooting—and upsizing—to Centennial Olympic Park downtown.
Last year, the 17th incarnation of the music fest was a smaller affair held at SweetWater’s brewery near Lindbergh.
Pullman Yards has periodically hosted music events in the past, include the Highball rock festival last fall, which USAToday ranked among the Top 10 best new music fests nationwide.
SweetWater organizers say the lineup and other details will be announced in coming weeks.
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