Correction: John Morrison of Morrison Properties owns the southernmost parcel, and will be joint venture partner with The Allen Morris Company on the project. 

The scope of what could be a transformative redevelopment project beside the Atlanta Beltline is starting to come to light. 

As revealed on these pages last month, Star Metals developer Allen Morris Company is seeking to transform two blocks in Reynoldstown along the popular Southeast Trail (formerly Eastside Trail), just north of Memorial Drive.

The Florida-based developer and its partners brought early design concepts before the Reynoldstown Civic Improvement League Zoning Committee this week, lending the first glimpses of what one block in question could become—and how it might function next to the multi-use trail. 

The two Reynoldstown blocks poised for redevelopment on Mauldin and Holtzclaw streets, as shown prior to more recent development at the neighboring Stein Steel project. Allen Morris Company; submitted

Allen Morris’s presentation was meant to start the process of working with the neighborhood to change the property’s zoning from a C-1-C industrial designation to MR-4A-C to allow for multifamily development. 

Early visuals show what appears to be the same Z-shaped designs in place for the more northern block, 930 Mauldin St., that initially started coming to light in 2022. 

Immediately south of that, at 205 Holtzclaw St., three massing options have emerged for a multifamily building that appears larger, though designs aren’t finalized. 

Massing for what's described as Option 1 for the Allen Morris-led project on the 205 Holtzclaw St. block, with the Beltline's Eastside (now Southeast) Trail shown at right. Allen Morris Company; submitted

One option for how the 205 Holtzclaw property would relate to (but not connect with) the Beltline corridor. Allen Morris Company; submitted

Two of the massing concepts presented would include stair-stepped facades, echoing designs on the 930 Mauldin block. 

John Morrison of Morrison Properties owns the southernmost parcel, , which houses an empty lot and low-rise, warehouse-style buildings formerly home to the DooGallery, and will be joint venture partner with The Allen Morris Company on the project. 

RCIL’s feedback will help determine construction timing, scope, and other details, but Allen Morris plans to build both retail and multifamily residential on the southernmost block, officials said last month. “We look forward to working with the neighborhood,” a rep noted, “to develop a project that inspires, impresses, and improves the lives of all who interact with it.”

For the more northern block, development ideas have been kicked around for nearly two decades but haven’t moved into construction. Allen Morris officials told Urbanize Atlanta last month they’re entering a joint partnership with that block’s longtime property owners, developers Metzger & Co. 

Massing Option 2 presented this week. Allen Morris Company; submitted

Massing Option 3, which excludes stair-stepped features. Allen Morris Company; submitted

Metzger & Co.’s development plans for Mauldin Street have been proposed, off and on, for more than 17 years, long before Beltline hysteria swept over the historic eastside neighborhood.

Metzger & Co.’s most recent, retooled plans called for 142 apartments (15 percent reserved as affordable housing) and 2,700 square feet of retail spaces fronting the Beltline, in a 140,000-square-foot building that would top out at six stories. 

Those designs were approved by NPU and other neighborhood groups as part of a successful rezoning process in 2022. 

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