The next facet of what’s called a “multi-venue dining and entertainment campus” in a historic downtown Atlanta setting has arrived. 

The 207 Peachtree project—a top-to-bottom remake of 1920s Regenstein’s Department Store, a downtown retail landmark for decades—has finished and opened an event space called Grand Ballroom, according to RPB Management Group, the Atlanta-based hospitality company behind the venture.  

The opening marks the first time all floors of the former department store, situated at the corner of Peachtree Street and Andrew Young International Boulevard, have been activated since the late 1970s. 

The Grand Ballroom spans 10,000 square feet on the building’s second floor, with enough space for more than 300 guests at weddings, corporate events, galas, and other large-scale gatherings, per RPB officials. 

Interior designs of the 10,000-square-foot event space described as timeless. 207 Peachtree; Candor Visuals

The architecture and design, described as “timeless,” includes 14-foot ceilings, large original windows, restored hardwood floors, an expansive bar, and crystal chandeliers. 

Lining the walls are nine oversized works of art that depict Atlanta cultural moments and architectural landmarks, including the former Regenstein’s building, as originally designed by local firm Pringle & Smith. 

The $10.5-million modernization effort at 207 Peachtree is aiming to keep the building’s inimitable historic character intact, per RBP officials. 

Example of oversized artwork depicting historical Atlanta scenes in the new Grand Ballroom space. 207 Peachtree; art direction and design by Mike Rentz, Stephen de Haan, and Nicholas Lamb, RPB Management Group

The final component—a large rooftop lounge with food service, cocktails, and city views—is on pace to open in late 2026, officials said this week. It will mark the first time the building’s roof will be activated and open to the public.

Counting the new ballroom, 207 Peachtree today houses five concepts: 1920s speakeasy lounge Red Phone Booth; Italian restaurant Amalfi Cucina + Mercato; a new upscale, immersive sports bar Peachtree Sporting Club; and American Dive, a BBQ and live music joint in the building’s lowest level (a space used as a storage vault during the Regenstein era). 

The 207 Peachtree St. building was home to Regenstein’s until the retail landmark closed in 1978. Both Red Phone Booth and Amalfi have operated in the building since 2016.  

Find a closer look at other components of the 207 Peachtree remake in the gallery above.

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