A seasoned Atlanta developer has officially cut the ribbon on what’s being called the first upscale renting options—and the first new apartments of any kind—in a growing Cobb County city with ambitions of becoming more of a regional player.

Selig Enterprises officials say the 10-building Heartwood Powder Springs project is unlike anything else in the Powder Springs submarket, marking the area’s first new multifamily community in about 20 years.

It also marks Selig’s first multifamily project outside the City of Atlanta

The 300-unit complex is located at 4493 Brownsville Road off U.S. Highway 278, just south of Powder Springs’ downtown and the city’s prized connections to the Silver Comet Trail.

Located in southwest Cobb, Powder Springs counts an estimated population of 17,000 today that’s more than 21 percent larger than in 2010.

The Heartwood Powder Springs main amenities area. Courtesy of Selig Enterprises

The 10-building community’s 4493 Brownsville Road location is billed as being less than 30 minutes from Atlanta and near the Silver Comet Trail. Google Maps

Greg Lewis, Selig’s senior vice president of development, said the goal with Heartwood is to satisfy unmet demand for upscale renting options by “elevating garden-style living” in Powder Springs. The first resident move-ins for one, two, and three-bedroom apartments are scheduled this month, per a project announcement. 

Perks include 5 acres of greenspace, an obligatory pickleball court, walking trails, a game room, an indoor/outdoor bar, a 10,000-square-foot clubhouse with coworking spaces, and a swimming pool described as resort-quality.  

So what’s it cost to live there?

Rents start at $1,657 monthly for one-bedroom, one-bathroom units with 752 square feet.

The largest options—three bedrooms and two bathrooms in 1,439 square feet—cost $2,464 monthly and up.

The Powder Springs project marks the debut of the Heartwood brand, which Selig now hopes to expand into other suburban markets, according to company officials.

Courtesy of Selig Enterprises

Powder Springs longtime Mayor Al Thurmond (in hat) cutting the ribbon on Heartwood Powder Springs alongside Selig officials this month. Courtesy of Selig Enterprises

Partners in the project include RangeWater Residential (leasing and property management), True North Companies (general contractor), and Silver Studio (architect).

Closer to Atlanta’s core, Selig also recently deliver the 306-unit multifamily community Westbound at the Works as part of the broader adaptive-reuse district in Underwood Hills.


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