Ponce City Market is officially entering the new-apartment business again.

Reps with global real estate firm Jamestown send word today that pre-leasing for rentals has begun at 21-story Signal House, the first new building in PCM’s phase-two growth spurt. Fresh renderings and the first interior pics from Signal House were also released.

Lording over the BeltLine’s popular Eastside Trail, Signal House’s 162 units will offer “frictionless living” for “an analog generation,” with tech-heavy residences scheduled to be open this fall, according to Jamestown. Which is another way of saying the 55-plus, active-adult crowd the building is reserved for will be able to book everything from plant watering, massages, food delivery, group fitness classes, dry cleaning, and housekeeping via a property smartphone app.

So what’ll it cost to live there?

Views across the changing O4W neighborhood from an east-facing balcony. Courtesy of Jamestown

Signal House’s one-bedroom, one-bathroom units in 664 square feet start at $2,660 monthly, according to leasing information.

On the roomier end of things, three-bedroom options at Signal House start around $4,500 monthly (1,228 square feet). They climb up to starting rents of $5,160 for two-story layouts in 1,583 square feet.

Michael Phillips, Jamestown president, says Signal House aims to fill a void of “unmet demand for an intown, tech-enabled community living experience tailored to a more sophisticated audience,” according to the pre-leasing announcement.

As for amenities, plans call for an eighth-floor pool with an outdoor shower and “shaded grotto lounge,” indoor and outdoor fitness spaces, wellness rooms, a pet spa, a clubhouse, and a dining room with a commercial kitchen and outdoor seating.  

A rooftop terrace with grills and garden plots is also in the works.

The 8th-floor terrace amenities level over North Avenue, facing west toward Midtown. Courtesy of Jamestown

Officials have said 16 Signal House apartments will be set aside for residents making 60 percent of the area median income, or roughly $52,000 for a family of four, as BeltLine inclusionary zoning rules dictate. Another eight would rent for 120 percent of AMI.

At its base, Signal House will include 3,300 square feet of retail along the BeltLine, near the covered Shed events and hangout space.   

Signal House's least expensive (but not smallest) floorplan currently listed counts 705 square feet. Courtesy of Jamestown/Signal House

The largest, two-level floorplans currently listed for pre-leasing. Courtesy of Jamestown/Signal House

The building’s north face now features a minimalistic, 15-story mural painted by a team of Atlanta artists that included Matt Evans, Austin Blue, and Danielle Brutto, official said.

On the flipside of the former Sears, Roebuck and Co. distribution center, Jamestown is also building a four-story mass timber loft office building called 619 Ponce (now topped out), in additional to another 21-story, flexible-stay hospitality tower with 405 furnished units.

Jamestown says PCM is currently home to about 90 businesses, and the new development pieces are expected to add another 550 long-term jobs to the campus. 

Signal House's 21-story Eastside Trail facade, with retail at the base. Courtesy of Jamestown


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