Ponce City Market’s timber-built addition lands national furniture retailer

Ponce City Market’s growing Old Fourth Ward campus has signed a national retailer to beef up its roster of home-furnishings purveyors.

Pottery Barn is the first announced tenant for the four-story, mass-timber loft office project called 619 Ponce that’s taking shape at the corner of Ponce de Leon Avenue and Glen Iris Drive. It’s part of a PCM growth spurt that includes an apartment high-rise for age-55-plus tenants and a flexible-living tower, each 21 stories tall.

PCM officials say Pottery Barn will take an 18,000-square-foot space on the ground floor of the 619 Ponce building, situated below offices. The store will also include a patio for showcasing outdoor furniture and an expanded Design Studio for Pottery Barn’s free design services.

How the four-story office building, now undergoing vertical construction, will replace a surface parking lot along Ponce. Jamestown/619 Ponce

Consuming most of the 619 Ponce building’s retail space, Pottery Barn’s offerings at PCM will include furniture, bedding, bath, rugs, window treatments, tabletop wares, lighting, and decorative accessories, per an announcement today.

“The patio featuring Pottery Barn’s outdoor collections will be special to this location,” Katherine Winter, Jamestown’s director of asset management, said in a prepared statement. “Combined with the building’s mass-timber, biophilic design elements, we believe this store will give shoppers something new to discover.”

The 619 Ponce venture is expected to include 87,000 square feet for offices and 27,000 square feet for retail—all constructed with timber grown in Georgia from forests Jamestown owns—with a façade of natural zinc. Jamestown is targeting net neutral operational carbon, LEED Core & Shell certification, and Fitwel certification with the project. [CORRECTION, 5:43 p.m., June 6: A project representative sends word that not all timber used in construction is being harvested from forests owned by Jamestown. They note: "619 Ponce's columns, beams, and floor slabs are made of local southern yellow pine sawtimber harvested from Georgia forests, including from timberland Jamestown owns."]

The four-story corner building is part of what’s considered PCM’s second phase.

Next door, the flex-living tower is expected to deliver 405 furnished units offering stays as short as one night. On the flipside of the property, overlooking the BeltLine’s Eastside Trail, the Signal House apartment tower is on track to open this fall, officials said today.

Jamestown/619 Ponce