A recognizable mid-rise on Atlanta’s marquee street has been reborn as apartments in a way that project leaders describe as “Art Deco reimagined.”
Standing at 1655 Peachtree Street since 1964, the 12-story building—now painted white—is topped with a peach structure considered by some to be iconic. That metallic fruit has peered down on Peachtree and Connector commuters for more than 20 years.
Thus, the apartment building’s new name: The Peach Atlanta.
After more than two years of renovations, the project is now leasing. But some renters might not consider the cost of living at the refreshed and “luxurious” landmark warm and fuzzy.
Located near the point where Midtown meets south Buckhead, the building had originally been constructed as offices and then underwent a partial residential conversion that sputtered during the Great Recession. It’d been vacant since.
The building prior to its most recent renovation in summer 2016. Google Maps
Rounded balconies are a design highlight of the former 1655 Peachtree Street office building. Courtesy of The Peach/1655peachtree.com
The building’s latest owners, Peach Hospitality, unveiled plans three years ago to demo the previous residential buildout and create 107 rentals. Today those range from studio layouts (marketed as one-bedrooms) to two-bedroom penthouses up top.
Amenities are said to include a private dog park, a rooftop deck and lounge, coworking spaces, and a conference room, plus “European kitchens and hard floors” inside units. A refreshed parking deck has 90 spaces.
Many of the curved balconies feature views of Midtown, Atlantic Station, and Buckhead.
“With the thoughtfully preserved architectural originality of this Art Deco building and attention to every interior space,” reads the marketing pitch, “your new modern apartment living has been transformed into a truly boutique luxury experience.”
An example of staging in apartments that are otherwise blank white palettes. Courtesy of The Peach/1655peachtree.com
In terms of pricing, renters can expect to pay between $2,350 and $3,100 monthly for one-bedroom units starting with 793 square feet.
The largest one-bedroom plans (1,069 square feet) go for $3,100 monthly.
Regular two-bedrooms, meanwhile, rent for between $3,250 and $3,500 monthly. Those floorplans vary from 1,053 to 1,732 square feet.
Moving on up, the rents for two-bedroom penthouses range between $5,200 and $6,500—for between 1,548 and 1,732 square feet.
The building’s rooftop peach, as longtime Atlantans may recall, used to be joined by a similar peach structure atop downtown’s IBEW building—until that mechanically challenged fruit met its maker in 2016.
• Recent Midtown news, discussion (Urbanize Atlanta)
