A year and ½ after officially breaking ground, a mixed-use tower that’s promising a unique approach to urban living in the cosmopolitan heart of Atlanta has reached its highest point.

Officials with national real estate firm PMG, Toronto-based private equity and asset management company Greybrook Realty Partners, and general contractors Juneau Construction Company announced today the 31-story Society Atlanta tower has topped out at 811 Peachtree Street.

The 460-apartment project will qualify for what PMG calls its Society Living multifamily platform, which means a blend of traditional rentals and co-living—or “Rent-By-Bedroom”—options will be offered.

The concept was created to address an “insatiable demand for reasonable rents close to urban centers,” project officials have said, though specific rents for the Atlanta incarnation have yet to be specified.

Also included in the Society Atlanta mix is more than 87,000 square feet of office space and 14,500 square feet of ground-level retail situated along Peachtree Street.

Construction progress on the 31-story Society Atlanta tower as seen in December from the corner of Peachtree and 6th streets. Josh Green/Urbanize Atlanta

The new building's eastern facade toward the Midtown Garden District. Photo by Juneau Construction Company; courtesy of PMG

Project leaders specified today the building will feature two full floors of Class A office space—roughly 45,000 square feet each—with the Cushman & Wakefield firm leading leasing efforts.

The retail spaces will range from 736 to the full 14,500 square feet, as represented by Bridger Properties, officials said.

Amenities at the Cooper Carry-designed building will include a rooftop pool (above the parking podium), yoga lawn, a coworking lab described as massive, plus a modern gym and fitness studio.

The 1.27-acre parcel at the corner of Peachtree and 6th streets sold for a whopping $20.3 million in 2021, project reps have said.

For several years, Atlanta-based The Integral Group was planning a visually striking apartment tower called EVIVA Peachtree for the site but eventually walked way in 2018, reopening the lot for parking.

PMG reps say Society Atlanta is on pace to deliver in fall 2024, continuing the expansion of Society-branded buildings across high-growth markets.

A new rendering showing planned activation of Society Atlanta's lower floors. Courtesy of PMG

More than 8,500 units are planned nationally as part of Society Living developments, including Society Las Olas in downtown Fort Lauderdale that opened in 2020. Others in Miami, Orlando, Brooklyn, Denver, and Nashville are either under construction or in planning.  

Ryan Shear, PMG managing partner, said in today’s announcement the Atlanta project is bringing “impeccably designed residences to a growing community” alongside “highly anticipated office spaces and stunning ground-floor retail to greet residents and further invigorate the neighborhood.”

The Society Atlanta tower seen from the southwest, next to 36-story neighbor Viewpoint condos. Photo by Juneau Construction Company; courtesy of PMG

In the gallery above, find recent photography showing Society Atlanta’s construction progress from street level and high above.


Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Midtown news, discussion (Urbanize Atlanta)