Earlier this month, we spotlighted a recently opened residential project that’s being marketed as the “crown jewel of Memorial Drive.” Today, developers Alliance Residential Company provide what they consider photographic evidence.

With its rooftop pool hangout and uniquely, wildly exotic interiors, the Broadstone 2Thirty complex has delivered another 278 apartments just off Memorial Drive, continuing a billion-dollar redevelopment surge along the east-west corridor in the Oakland neighborhood, next to Grant Park.

Alliance officials say the mix of rentals—from studios up to three-bedroom options—average 790 square feet, some of them with “uninterrupted downtown views.” The same can be said of the rooftop pool and clubroom with its game parlor and walls of glass that frame the city in ways not seen before.

With its north and west-facing windows, the opulently decorated Broadstone 2Thirty clubroom offers what developers call sweeping views of Atlanta's skyline. Photos courtesy of Alliance Residential Company

Noah Randall, Alliance’s managing director, described the building’s Skydeck as “the ultimate intown oasis” in a project announcement. “The property’s standout feature is the rooftop pool that offers sweeping views of the iconic Atlanta skyline,” said Randall. “These views never get old, and it’s the perfect place to host friends and enjoy the sunset.”

Formerly called Broadstone Metal Works, the 230 Martin Luther King Jr. Drive apartments took shape between Oakland Cemetery and downtown. Leasing tours began in October, and six weeks of free rent is currently being offered as an incentive, per Alliance reps.

According to Broadstone 2Thirty apartment listings, one-bathroom studio units with 530 square feet start at $1,680 monthly—the least expensive floorplan right now.

The priciest unit being offered at the moment rents for $2,855 monthly. That gets two bedrooms and two bathrooms in 1,218 square feet, plus a balcony.

A three-bedroom floorplan with 1,465 square feet and $3,185 rents will be available in January, according to the Broadstone 2Thirty website.

Alliance bought the 2.53 acres in question for $11.8 million in December 2021 and broke ground on Broadstone 2Thirty shortly thereafter.

At the southeast corner of the site, Nick’s Food to Go—a family-owned, Greek takeout institution that’s operated in a small corner building since 1994—still defiantly stands, with the apartments having risen around it.

The site previously housed old warehouse buildings once occupied by Conklin Metal Industries. Georgia State University’s football and soccer practice facilities are next door, on the opposite side as Nick’s.

Elsewhere in Atlanta, Alliance has delivered apartment projects in SummerhillKirkwood, and Bolton in recent years.

Have a closer look at what Broadstone 2Thirty has brought to the transit-connected area between downtown and Grant Park, as depicted in fresh photography, in the gallery above.


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