After breaking ground with demolition of 1950s apartments during the depths of the COVID-19 pandemic, a Morningside townhouse community is nearing the home stretch of construction along a major connector between Midtown and Buckhead.
Just a handful of homes among dozens remain to be built, but as with kids’ meals, 12-packs, and virtually every service known to man, prices aren’t what they were a few years ago.
The project by national homebuilder Toll Brothers, Beckham Place at Morningside, calls for 60 units total in the 1700 block of Piedmont Road, a curving site a few blocks north of Piedmont Park near Fat Matt’s Rib Shack. It formerly housed the 11-building Oak Knoll Apartment Homes, which were built in 1951 and razed in 2020.
Eric White, Toll Brothers division president in Atlanta, tells Urbanize that current new-construction offerings include move-in ready townhomes with designer features and quick move-in homes.
Priced at $681,995, the least expensive new option currently offered is called the Ansley plan. That buys three bedrooms, three and ½ bathrooms, and a two-car garage across 1,768 square feet in four stories.
The most recent aerial image of the Beckham Place at Morningside project available today. Courtesy of Toll Brothers
Example of four-story facades at Beckham Place. Courtesy of Toll Brothers
Asking $825,485, the priciest Beckham Place option is the Winn Federal. It also has three bedrooms and three and ½ bathrooms and a two-car garage across four stories, but a larger floorplan of about 2,037 square feet.
When initial pricing for Beckham Place was unveiled in late 2021, the smallest units cost about $42,000 less, and the largest options were more than $100,000 cheaper in the project’s first phase.
Beckham Place is considered a gated community, with planned amenities that include an onsite pool and greenspace, developers have said. All townhomes will stand four stories with garages and roof terraces, but none will include elevators.
Beckham Place at Morningside site plan and current sales status. Toll Brothers/Beckham Place at Morningside
Sample kitchen design at Beckham Place townhomes. Courtesy of Toll Brothers
Pennsylvania-based Toll Brothers, which bills itself as the nation’s top builder of luxury homes, acquired longtime Atlanta homebuilder Thrive Residential in early 2020. The deal included nearly 700 infill lots that Thrive had accumulated throughout Atlanta and Nashville, including the Morningside parcel under development now.
The development team has called the location strategic for its access to Atlanta’s marquee greenspace, nearby shops and restaurants, and Morningside’s top-notch schools.
Find more context and photos of the Beckham Place project’s current state in the gallery above.
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