National homebuilding giant Toll Brothers has opened a decorated model townhome in hopes of pushing into the next phase of sales at one of its many new communities popping up across Atlanta.

Situated along Piedmont Road, the Beckham Place at Morningside townhome project is offering the least expensive options for buying new in the neighborhood at the moment, though nobody besides maybe a lifelong Manhattanite would call these cheap.

Eric White, Toll Brothers division president in Atlanta, tells Urbanize prices in the “prestigious” neighborhood up the street from Piedmont Park now start in the low $700,000s at Beckham Place, with the bulk of move-ins expected next summer.  

The Beckham Place at Morningside site along Piedmont Road, north of Atlanta Botanical Garden. Google Maps

Current state of four-story townhome construction on Piedmont Road, just south of Fat Matt's Rib Shack and other landmarks. Josh Green/Urbanize Atlanta

Beckham Place calls for 60 units total in the 1700 block of Piedmont Road. The site curves along the popular connector between Midtown and Buckhead, a few blocks north of Piedmont Park near Fat Matt’s Rib Shack. It formerly housed the 11-building Oak Knoll Apartment Homes, which were built in 1951.

As the Beckham Place project started taking shape in 2021, prices for the smaller units began in the $630,000s, but that ship has sailed.  

Right now, the smallest available floorplan, the Ansley, is priced at $707,000. That buys three bedrooms and three and ½ bathrooms in around 1,768 square feet. 

The largest (but not priciest) option is called the Winn plan, with the same room count but about 2,044 square feet for $763,000.

Also with 1,768 square feet, the Ansley Modern Farmhouse plan is priced at $802,000 but won’t be available until next summer, according to Toll Brothers marketing materials.

Forthcoming pool and amenities area. Toll Brothers/Beckham Place at Morningside

Sample designs for a Beckham Place living room. Toll Brothers/Beckham Place at Morningside

Beckham Place is considered a gated community, with planned amenities that include an onsite pool and greenspace, developers have said. All three-bedroom townhomes will stand four stories, each topped with rooftop terraces.

All have two-car garages, but none will include elevators. 

The development team has called the location strategic for its access to Atlanta’s marquee greenspace, nearby shops and restaurants, and Morningside’s top-flight schools.

Pennsylvania-based Toll Brothers, which bills itself as the nation’s top builder of luxury homes, acquired longtime Atlanta homebuilder Thrive Residential in early 2020. The deal included nearly 700 infill lots that Thrive had accumulated throughout Atlanta and Nashville, including the Morningside parcel under development now.  

In the gallery above, find more context and photos of the Beckham Place project’s current state.


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