Despite nicknames “the north tower” and “south tower,” and some rents in the ballpark of $15,000, this Juniper Street development with sibling high-rises isn’t trying to be Manhattan. But it does aim to take Atlanta skyrise living to another level.
Six days after residents started moving in, with a new-house smell still permeating the property, Ed Alexander, Middle Street Partners director of development, led Urbanize Atlanta on an extensive tour of The Juniper and The Reserve at Juniper project in Midtown. With some three-bedroom penthouses priced north of $14,800 monthly and a rooftop spa, the block-changing project is flaunting phrases such as “unmatched luxury living” and “the gold standard of style and warmth.”
And perhaps, justifiably so.
Overall, the bronze-panel-clad property isn’t as offputtingly upscale as one might expect. In fact, it could be described as subtle and restrained. Which, Alexander says, was the objective all along.
North face of The Juniper tower, as seen from the property's main pool. Josh Green/Urbanize Atlanta
The project, a joint venture from Charleston-based Middle Street Partners and co-developers AECOM-Canyon Partners, began with demolition in summer 2022. The taller north tower is The Juniper (320 apartment), while The Reserve is more boutique (167 units). Each offers different concepts that stress upscale, highly amenitized, market-rate urban living.
The foot-in-the-door option at The Juniper is a 510-square-foot studio floorplan, starting at $1,896. Meanwhile, the least expensive option for living at The Reserve is currently $3,955 monthly. That gets a one-bedroom, one-bathroom flat with 900 square feet.
As designed by the Atlanta-based Brock Hudgins firm, both bronze towers aimed to add warmth and variety to Atlanta’s skyline. Naples, Fla.-based CID Design Group handled interior and brand designs, with nature-inspired themes nodding to nearby Piedmont Park.
At street level, retail spaces totaling 5,000 square feet were built at the bases of both buildings, wrapping 11th and 12th street corners. Alexander says conversations with prospective tenants are ongoing, and that three retail spaces will likely be created, with two in the north tower.
“Especially on Juniper [Street], there’s such great visibility, it makes sense for a restaurant,” says Alexander. “Also a nice market—not a full-on grocery, but wine, cheese, some grab-and-go food options—that would be great and fill a missing need here, for people headed to the park.”
A soaking tub in a Reserve penthouse with views to Buckhead and the North Georgia Mountains beyond. Josh Green/Urbanize Atlanta
On Juniper Street, the buildings that had housed two Midtown drinking and dining staples at the site—Einstein’s and Joe’s on Juniper—were razed in 2022, along with neighboring bungalows that’d been reshaped as businesses.
Now, perks for the two-tower Juniper Street property, which is operated by Bozzuto, include black car service, an around-the-clock “concierge team,” on-call massage therapists and personal trainers, pet grooming and walking, dry-cleaning and plant-watering services, and curated wellness events that include sound baths and sunset yoga sessions on the highest floors.
Need visual proof? Head up to the gallery for a comprehensive, bottom-to-top tour of one of Atlanta’s most ambitious residential ventures in recent memory.
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