Midtown Promenade has entered the home stretch of becoming the latest BeltLine-fronting property to reconfigure itself as an Eastside Trail pitstop.
Krog District owners Asana Partners and SRS Real Estate Partners broke ground a year ago to remake the Midtown Promenade shopping center into a more accessible, modernized 111,000-square-foot retail hub with direct access to the BeltLine’s most patronized section.
Late last year, nine new eateries and retail tenants were announced for Midtown Promenade, located just south of Piedmont Park and Virginia Avenue. Previously, the shopping center faced away from the BeltLine; several facades still do (including Trader Joe’s and Snooze restaurant), but behind them now are a new plaza, stairs, a ramp, and landscaping. A breezeway through the property, dotted with storefronts, was carved from former retail space.
Renovations to Midtown Promenade are expected to wrap this year, leasing officials have recently said.
An Asana Partners official said via email Friday no updates regarding construction or tenant openings is available now.
Signings announced in December were described by officials as follows:
- Colorado-based breakfast and brunch restaurant Snooze will have a menu of favorites like huevos rancheros, breakfast pot pie, omelets, sandwiches, and pancake flights.
- Alici will be the first Amalfi Coast-inspired seafood restaurant in the area from The Porchetta Group’s Pat Pascarella.
- Yumbii, a taco food truck turned brick-and-mortar, and sister concept, The Queso Shop, will face the Eastside Trail in adjoining spaces with an expanded patio.
- Intown Animal Hospital will offer a complete range of veterinary services including routine, major and emergency medical, and dental services along with vaccinations.
- The Whole Dog Market (currently located at 985 Monroe Drive, near Piedmont Park) will specialize in holistic raw, freeze-dried, and conventional foods at optimal price points.
- Les Mains Nail Bar will occupy a 2,500 square-foot space and offer services including manicures, pedicures, hair removal, and massages.
- Heyday, a one-stop facial shop, will make its Georgia debut in Midtown and offer a personalized experience with skilled skin therapists. Services will include microdermabrasion, chemical peels, and gua sha, an ancient detoxifying massage.
- Restore Hyper Wellness will offer full-body wellness services including cryotherapy, IV drip therapy, red light therapy, and more.
Midtown Promenade is anchored by Trader Joe’s and Landmark Theatres’ Midtown Art Cinema. Longtime attractions Richards Variety Store and F.R.O.G.S. Cantina, along with home décor retailer Tuesday Morning and Ah-Ma’s Taiwanese Kitchen, have departed the shopping center.
In another BeltLine-altering endeavor two miles south on the Eastside Trail, Asana is also nearing completion on the multifaceted expansion of Krog Street Market and Atlanta Stove Works into the broader Krog District.
Nearby, the company is also remaking one of Coca-Cola’s first bottling plants into a hub of creative offices in Old Fourth Ward.
Have a closer look at Midtown Promenade construction progress and plans in the gallery above.
• Midtown news, discussion (Urbanize Atlanta)