Sporting a fresh white façade and interiors that aimed to blend Southern coziness with European flair, a boutique Midtown hotel is officially open for business, following a ribbon-cutting Monday and what project leaders call a two-year renovation from roof to lobby. 

The 120-room Hotel Granada, an independent brand located at 1302 W. Peachtree St., is striving to offer a smaller, uniquely charming lodge and hangout in a high-growth market dominated by chains, most of them leaning upscale.

The project’s goal, according to Chicago-based management firm Aparium Hotel Group, was to remake the Spanish Colonial-inspired, 101-year-old Midtown landmark—most recently the Artmore Hotel, prior to closing last summer—into a destination that evokes a Western European retreat (think: Spanish-style archways and terra cotta tiles) while contrasting the district’s glassy skyline.

There’s also distinctly local touches, such as the 1996 Olympic torch, Crepe Myrtle blossoms, the Fox Theatre marquee, and other Atlanta symbols dotted along corridor wallpaper.

The Artmore's facade prior to closing. Hodges Ward Elliott

The revised Hotel Granada facade at 1302 W. Peachtree St. in Midtown today. Courtesy of Hotel Granada

The hotel’s name nods to its residential beginnings. The building originally opened in 1924 as the Granada Apartments and was converted to hotel uses in 1984. Prior to closing, the Artmore was Midtown’s only independent boutique hotel, stylized with a Spanish-Mediterranean red tile roof, stucco façade, and open courtyard that have all been retained.

The Hodges Ward Elliot real estate advisory firm arranged the hotel's $21.1-million sale in 2022.

The heart of the Midtown property houses an all-day, Crepe Myrtle-bedecked signature bar and restaurant for guests and visitors called Pom Court, with brunch on weekends and a menu focused on Spanish-Southern small plates and cocktails. Elsewhere will be a café, lobby lounge, and cocktail bar, with designs nobody will accuse of being coldly contemporary.

Scarp Ridge Capital Partners and Monomoy Property Ventures, both based in New York, led the Hotel Granada renovation. Ken Gowland of architecture firm MetroStudio led design and preservation work that updated the property’s façade, roof, courtyard fountain, and a “Granada” mosaic tile inlay at the entrance.

Interiors by designer Cameron Carrr aimed for “an urban oasis feel,” in which “Spanish bohemian meets Southern charm with calming tones of green, blue, and ochre, alongside touches of natural wood, bespoke furnishings, and layered textiles,” according to a project description.

Few layouts of the 120 guest rooms are the same, per hotel leadership. The property also includes a 10-person boardroom that can be reserved for private dinners.

One interesting local touch is Hotel Granada’s art in public spaces by Savannah College of Art and Design alumni, curated with the help of SCAD Art Sales.

The tree-shaded courtyard is a Hotel Granada centerpiece. Courtesy of Hotel Granada

The lobby by designer Cameron Carr aimed for "bohemian-Spanish ambiance" with bespoke wooden furniture for a homey, Southern touch, per project reps. Courtesy of Hotel Granada

Regular hotel rates start at $169 per night this month (excluding $45 daily valet parking fees). Hotel Granada is also offering special packages tied to the opening—a “Cocktails in the Courtyard” deal, with a complimentary room upgrade and two “welcome drinks” is one—and a limited number of rooms for $100 per night for the first 100 days of operations.

Find more context and a closer look at this revised Midtown landmark in the gallery above.

Hotel Granada's location in relation to Woodruff Arts Center, other West Peachtree Street hotels, and MARTA's Arts Center station. Google Maps

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