Mixed-use development is bound for an intown property with prime-time skyline views that’s been vacant for ages.

Called “UrbA ATL,” the rental community broke ground recently at a 7-acre parcel along 17th Street, just east of Northside Drive.

The Loring Heights site is located across railroad tracks from IKEA, near 17th Street’s western entry to Atlantic Station.

As seen looking northeast, the 6.9-acre property in question, in relation to IKEA and Atlantic Station. Google Maps

According to developer Southeastern—a consulting, brokerage, and development firm with projects dotted from Texas to Virginia—UrbA ATL will include 321 luxury apartments and roughly 27,000 square feet of space for shops and restaurants once complete.

Chris Senn, Southeastern’s senior vice president, tells Urbanize Atlanta ongoing site work at the 17th Street site is expected to be finished in August.

Senn on Monday said more details and renderings would be supplied, but those hadn’t come by press time; expect an updated story with any additional info and imagery that materializes.

Building permit records indicate the project will eventually include two separate, five-story apartment buildings, each with a parking deck. At least one of those decks will have six tiers, per 2022 filings.

Planned UrbA ATL frontage along 17th Street, with retail tucked off the street to the right, according to the developer. UrbA ATL; Southeastern

The property was most recently a large parking lot for office buildings along Northside Drive but was cleared about five years ago as West Midtown Center, Fuqua Development’s suburban-style chain haven, took shape next door.

Previous plans for the site called for a new intown Amtrak rail and grocery store, but those ideas failed to materialize. Kroger had previously owned the property before selling to developers last year.

UrbA ATL’s retail and restaurant spaces are planned for ground floors.

Above that, designs call for a rooftop pool and clubroom overlooking skylines of Midtown and downtown.

The fenced-off property's frontage near 17th Street, as seen prior to predevelopment work. Google Maps

Other building amenities, according to Southeastern, will include a large coworking space, an e-sports gaming room and lounge, a large elevated dog park, rooms for bike storage and repair, and EV charging stations, along with what’s described as “multiple outdoor zen and activity gardens” and “a state-of-the-art gym with on-demand fitness.”

Not listed among UrbA ATL amenities is next-door access to Dunkin’, Great Clips, and Verizon.

The 480 17th St. property in the broader context of Midtown. Google Maps


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