A high-rise apartment venture that promises to add architectural intrigue and hundreds of more rentals to Midtown’s northern blocks has eclipsed the halfway point of vertical construction.

After breaking ground with demolition last summer, the 31-story joint venture by JPX Works and Zeller at 1405 Spring Street has climbed more than 17 stories, as of a week ago, according to a site visit.

Like JPX Works’ Lilli Midtown tower on Peachtree Street near the Fox Theatre, the 1405 Spring Street project aims to buck intown’s trend of bland “cereal box” tower design, as readers have coined it. It’s expected to include 325 upscale apartments on a tight, half-acre lot where 18th and Spring streets meet, across the street from Atlanta’s Center for Puppetry Arts and diagonal to The William Breman Jewish Heritage Museum.

The postage-stamp site has just 150 feet of frontage on both of those streets.

Asked for an update this week, JPX Works officials said the project is expected to be officially renamed as new renderings are ready and a promotional website launches in roughly a month. The development team’s goal has been to deliver the 1405 Spring Street venture sometime in spring 2024.

The tight site includes just 150 feet of frontage on both Spring and 18th streets. Josh Green/Urbanize Atlanta

Plans for the southeast corner of Spring and 18th streets. Courtesy of JPX Works; RJTR Design

The Spring Street project marks JPX Works’ first foray into the Midtown market since the 25-story Lilli. That aluminum-clad, puzzle-like structure won an Urban Land Institute design award and was sold to Toronto-based Oxford Properties Group three years ago.

Last summer, the Spring Street project removed the low-rise Judge G. Alan Blackburn Conference Center, which had operated on the intersection’s southeast corner for a decade.

Architects have planned for residences, beginning on the 11th story, to have recessed balconies that shift positions going up the tower, lending the appearance at night of illuminated glass blocks peering toward the Connector and downtown. Some 324 parking spaces are planned in a nine-story parking deck, but no retail space.

With limited space to work with, a 10th-floor amenities level will be more like an open notch in the side of the building, allowing for part of it to be outdoors, as RJTR Design architects previously explained.

JPX Works’ project adds to nearly 1,000 more apartments under construction—across 92 stories of collective high-rise development—in the north Midtown triangle between 17th, Peachtree, and Spring streets.

The furthest along is Greystar’s 33-story apartment venture at the corner of Peachtree and 17th streets (1382 Peachtree Street), where 282 apartments and 5,000 square feet of retail are in the pipeline. That building topped out about six months ago.

More recently, Capital City Real Estate and partners have also begun vertical construction at 1441 Peachtree Street for a 28-story building with 350 apartments and two spaces for restaurants at the lobby level.

Find a closer look in the gallery above.

Vertical construction progress as of mid-May. Josh Green/Urbanize Atlanta


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