Here’s something you don’t see every day—or practically ever—in Atlanta: a single, generations-old Midtown residence recently separated into four, where Barbie’s hipper, stoner cousin with a fetish for Noguchi tables and exotic art might live.

Located just north of Ponce de Leon Avenue, about seven blocks south of Piedmont Park, this hilltop, circa-1940 bungalow has been positioned as something relatively rare on the intown market: a new quadruplex.

Now its design team is trying to sell the full, boldly colorful package at once.

Back in 2019, the “boho-chic” property was renovated to the studs, and the new configuration is more conducive to today’s lifestyles without sacrificing “timeless elegance,” per the listing.

All four units are chockfull of curated art and a galaxy of tiles, with independent utility meters and systems for each apartment.  

Courtesy of Harry Norman Realtors

The quadruplex following renovations at 724 Charles Allen Drive in Midtown. Google Maps

Kitchens and bathrooms were designed by Sidra Gross of Minty Living. The interior décor, meanwhile, was pulled together by the current owner and seller, Morgan Lawley. (Fun fact: Lawley started her career as a dancer alongside artists such as Paula Abdul, Janet Jackson, and Donna Summer.)

Records indicate the property last sold in summer 2020 for $1.34 million.

It listed two months ago with Harry Norman Realtors at $2.3 million and has since been price-sliced to $2.15 million.

Courtesy of Harry Norman Realtors

Courtesy of Harry Norman Realtors

None of the units are currently occupied, and all four are decorated in a similarly daring style, project reps tell Urbanize Atlanta. Accusations of “boring” or “typical griege” won’t stick here. (We’ve asked for details on bedroom/bathroom counts and unit sizes and will post that here if it comes.)   

“Whether you’re looking to embrace the role of a savvy landlord or savor the perks of urban living by occupying one unit while renting out the rest,” goes the sale pitch, “the versatility of this property opens a world of financial opportunities.”

Have a look-see at most rooms in the gallery above.


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• Midtown news, discussion (Urbanize Atlanta)