Renovations are brewing that aim to add a little European flair to a nondescript shopping complex in one of Buckhead’s retail epicenters.

Selig Enterprises today unveiled a new look—and branding—for the Peachtree Road retail center formerly known as Lenox Marketplace, situated across the street from Phipps Plaza.

The shopping complex—home to Dick’s Sporting Goods, LA Fitness, Iron Hill Brewery & Restaurant, Target, a salon, and other concepts today—will henceforth be known as “The Block at Phipps.”

Set to begin in the second quarter of 2023, renovations at the 9.4-acre The Block will strive to create a vibrant, walkable district with more retail, per Selig officials.   

Capital improvements will see a new 30-foot, open-air corridor installed that provides seating vignettes (including stadium-style seating), upscale lighting, and landscaping while connecting Peachtree Road to a parking deck, as designed by the ASD/SKY architecture firm.  

The goal is to make that redesigned paseo (that’s Euro-fancy for “promenade”) off Peachtree Road “reminiscent of a European alleyway,” according to a project announcement today.

Courtesy of Selig Enterprises; designs, ASD/SKY

Elsewhere, Selig plans to transform facades and sidewalks along Peachtree Road and— around the corner near Iron Hill brewery—Oak Valley Road into more inviting spaces with new facades, greenery, upgraded walkways, and other changes.

According to Selig officials, the block-sized property is one of Buckhead’s most-visited developments. The developer acquired it in 2020.

Lenox Marketplace's facade along Peachtree Road in central Buckhead. The revised district will be called "The Block at Phipps." Google Maps

Plans for outdoor spaces and activated storefronts along Peachtree Road, according to Selig's plans. Courtesy of Selig Enterprises; designs, ASD/SKY

According to Shirley Gouffon, Selig Enterprise’s senior vice president, the vision also calls for “rolling out a new merchandising plan” that will “result in a new wave of exciting shopping and dining experiences,” per the announcement.    

“The property today is not welcoming to pedestrians and lacks a true sense of place,” added Bonnie Dean, also a Selig SVP. “The new design will open up the retail center to create a well-connected place for the community to shop, dine, and spend time.”

Find a preview in the gallery above.


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