West End’s Lee + White district welcomes slew of new openings

A winning streak of tenant openings continues at West End’s buzzy Beltline district, where a blend of company headquarters, service providers, high-tech businesses, and new experiential offerings is resulting in a uniquely mixed-use lineup, per developers. 

Two interactive concepts and a three new retailers have recently opened at Lee + White, an 11-building former warehouse row that counts a half-mile of frontage and four direct entrances on Atlanta Beltline’s Westside Trail. 

New offerings include a live, gameshow-inspired experience called The Game Show Challenge, which has claimed a 3,889-square-foot space in Lee + White’s Building 1000, next to Monday Night Brewing and Grady’s new neighborhood health center.

The setup includes a live host, 60-minute sessions, and two studios where “contestants”—typically six to 14 people (or more) at a time—can play interactive games in styles that mimic famous gameshows. Think: trivia, word puzzles, spin-the-wheel challenges, and more. 

The West End location marks the fourth for the gameshow concept, which is aiming to open 30 more over the next five years. Others are in Charlotte, Columbia, and Greenville, S.C.

That opening follows on the heels of public, indoor golf club Atlanta Golf & Social’s debut in April. The concept’s second location—the first is tucked off Peachtree Road in Chamblee—occupies 3,767 square feet in Lee + White’s food hall. It combines Trackman simulator technology with laidback bar vibes, a full restaurant, and spaces geared toward hosting MLS and F1 watch parties. 

According to cofounder Jeremy Williams, Atlanta Golf & Social marks the city’s only locally owned indoor golf club with multiple locations. 

Other Lee + White additions include three new retailers in the property’s container village, which debuted in 2023 with five containers and is now adding four more, with goal of helping launch small businesses and startups in more affordable spaces. Seven of those containers are currently leased.  

New container concepts include Afrentic (authentic African apparel and accessories), Bloom Box Collective (customized flower arrangements), and Joyful Jarra (described as a “refillery” with package-free personal care and cleaning goods). 

The additions follow the April debut of Dill Dinkers, just north of Lee + White. The pickleball concept claimed 36,000 square feet of former industrial space at 1200 White St., an ongoing warehouse redo by Lee + White owners Ackerman & Co.  

Lee + White, acquired by Ackerman and MDH Partners in 2019, has seen a post-pandemic comeback that added a 19-vendor food hall, a Great Lawn central events and gathering space, and a number of new office tenants in more than 200,000 square feet of additional space. Several large spaces, including Best End Brewing’s former digs, remain available.  

Property owners recently announced that a fundamental change and potentially risky move in car-addicted Atlanta—the end of totally free parking—is bound for Lee + White soon. 

Starting Sept. 1, the first two hours of parking at Lee + White’s large surface lots will be free, as always. But after that, parking from two to five hours will cost $5, and from five to 12 hours $10. 

Sound fair, ATL? 

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