Construction has launched in Kirkwood on a boutique mixed-use project that’s being marketed as eastside Atlanta’s first ground-up new condo building in a decade and a more wallet-friendly intown option than townhomes.

Since the Great Recession, apartments have sprung up by the thousands in eastside neighborhoods from East Atlanta to Morningside, but for-sale multifamily builds have lagged that trend.

Full condo buildings and apartment conversions have landed financing and materialized in Midtown and Buckhead, and plans for smaller condo ventures have been slowly coming together in Old Fourth Ward and elsewhere along the BeltLine.   

But a project like the 60-unit Pullman Flats remains a unicorn.

Rooftop communal hangout space. Pullman Flats; designs, McMillan Pazdan Smith Architecture

LaCressa Morrow, a Keller Williams Realty agent handling Pullman Flats presales, says vertical construction has begun, with concrete expected to be poured soon.

A quarter of the condos are under contract now, she says.

watermark Groundwork at the Rogers Street site this week. Josh Green/Urbanize Atlanta

Since plans for the condo building—featuring a brick-clad façade with oversized arched windows and retail spaces fronting Rogers Street—emerged in early 2020, the goal has been to open it late this year.

Prices have been adjusted in the interim. One-bedroom options now start at $294,900 and two-bedrooms at $369,900.

Sales for the remaining studios, with plans of 441 square feet that would have offered rare new sub-$200,000 eastside buying options, are now on hold, Morrow says.

The largest floorplans, dubbed the "Arizona."Pullman Flats; interior designers, Studio M Interiors

At street level, shop spaces are expected to span 2,200 square feet total, with another 7,700 square feet of offices or other commercial spaces on the second and third floors in front.

Elsewhere, plans call for a rooftop deck and grilling station, a clubroom with a bar, a communal terrace on the fourth floor, a fitness center, and a dog-washing room.

The overall look of the building nods to the historic, 27-acre Pratt Pullman District across the street, where Alliance Residential is building 354 apartments, and an immersion event into the world of Vincent Van Gogh has created a national buzz months before its North American debut.

At Pratt Pullman District’s historic buildings, Van Gogh: The Immersive Experience will run from May 19 to the end of 2021.

• Pratt Pullman District's redevelopment is going vertical in Kirkwood (Urbanize Atlanta) 

Pullman Flats (site)