A two-tower project that's marking the largest mixed-use addition to Atlanta’s epicenter for high-rise growth this year is coming into clearer focus. 

Charleston-based Middle Street Partners today released fresh renderings and announced the official name(s) of a Juniper Street development that’s been closely watched since it broke ground in the summer of 2022, replacing a row of longstanding businesses. 

Middle Street and its co-developers AECOM-Canyon Partners predict the project, situated just west of Piedmont Park, will “transform Midtown Atlanta” while becoming one of the city’s “most prestigious residential addresses,” per today’s announcement. 

Each 1081 Juniper St. tower will have its own name—the taller north tower is The Juniper, while the other is officially called The Reserve at Juniper—and different concepts that stress upscale, highly amenitized, market-rate urban living. 

With 320 units in 37 stories, the taller Juniper building will see the full top floor dedicated to programmable amenity spaces, with a hot yoga studio, coworking suites, and a large fitness center. What’s described as “enriched private club service offerings, with every detail thoughtfully curated” will also be offered in the building, according to Middle Street. 

Sample interior in the taller The Juniper tower. Courtesy of Middle Street Partners

Rooftop pool over the southernmost tower, The Reserve at Juniper. Courtesy of Middle Street Partners

The Reserve at Juniper, meanwhile, is leaning more boutique, with 167 apartments in 34 stories, all “designed for the ultimate luxury living.” That means large floorplans with top-flight finishes, a private rooftop pool, a cold plunge, salt and infrared saunas, and five-star services for tenants, per the development team. 

Leasing for both buildings is slated to begin this spring. We asked today for information on rent prices and the size of floorplans and were told it’s too soon to release that information. 

At street level, two 5,000-square-foot retail spaces are being built at the bases of both buildings, wrapping 11th and 12th streets' corners. 

Plans for a penthouse kitchen at the shorter, more boutique building The Reserve at Juniper. Courtesy of Middle Street Partners

Penthouse bathroom at The Reserve at Juniper. Courtesy of Middle Street Partners

The Atlanta-based Brock Hudgins firm has served as project architect—both bronze-clad towers are intended to “bring warmth and beauty to the Midtown skyline,” per today’s announcement—while Naples, Fla.-based CID Design Group handled interior and brand designs. The nature-inspired interiors nod to Atlanta’s signature park nearby.  

“We believe Midtown Atlanta, specifically the area adjacent to Piedmont Park, is the most dynamic submarket in the Southeast,” Ed Alexander, a Middle Street development partner, said in a prepared statement. “We set out to create a residential destination befitting the neighborhood and an addition to the skyline that will stand the test of time.”

Both towers along Juniper Street were topped out by last summer. 

The buildings that had housed two Midtown drinking and dining staples at the site—Einstein’s and Joe’s on Juniper—were razed in 2022, along with neighboring bungalows that’d been reshaped as businesses. The Metrotainment Cafes concepts, both hubs for Atlanta’s LGBTQ community, had operated on the block since the 1990s.

Elsewhere in Atlanta, Middle Street has started delivering its flatiron-shaped 400 Bishop development near Atlantic Station’s Target in Loring Heights, with 274 apartments in the pipeline there. And the company’s debut project in the city—the 323-unit The Boulevard at Grant Park—opened in 2023 along a stretch of the Beltline’s Southside Trail corridor now closed for construction. A new Mellow Mushroom prototype overlooking the Beltline has opened at that project’s base. 

Penthouse kitchen at The Reserve at Juniper. Courtesy of Middle Street Partners

How the two-tower project is expected to look from Piedmont Park, where it's also now visible from the banks of Lake Clara Meer. Middle Street Partners; designs, Brock Hudgins Architects

For Midtown, the two-pronged Juniper Street project will continue a building spree that’s stretched for a dozen years now. 

According to current construction schedules, Midtown is expected to pack on another 15,000 square feet of retail space and nearly 1,100 more apartments between spring and fall this year, as “the [district’s] momentum continues to surge,” per a 2025 outlook recently compiled by Midtown Alliance.  

The larger tower, in the foreground, and the project's stance over Juniper Street. Middle Street Partners; designs, Brock Hudgins Architects

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