Interlock ATL district announces wave of tenant signings

Much has been written lately about business closures in West Midtown, particularly along the Howell Mill Road corridor (RIP, West Egg, and more than a dozen other restaurants in the area). Traffic, lack of parking, expensive parking, lackluster connectivity and transit options, and prohibitively pricey food and drink have all been cited as root causes.

But with the exception of pizza joint Humble Pie and Pour Taproom, The Interlock ATL district has been largely immune to the downturn.

The Interlock’s owner, Armada Hoffler, has announced a wave of tenant signings that signal continued high demand to be in the area—and specifically at “West Midtown’s premier mixed-use destination,” per company officials.

Three new office leases totaling about 20,000 square feet have been signed despite broader headwinds in the office market. Those leases will backfill nearly all of the space left vacant in the wake of coworking hub WeWork’s departure, according to district officials.

Joining The Interlock are private equity firm Directional Capital, digital marketing firm Look Listen, and law firm Levy, Sibley, Foreman & Speir. They’ll be bringing “a diverse array of industries [and] a dynamic range of talent to the building,” per Armada Hoffler reps.

Atlanta-based integrated marketing agency Alloy also recently expanded its headquarters by 158 percent at the 9-acre district with custom office space.

The Interlock ATL

That activity comes after Atlanta-based, national networking and events hub The Gathering Spot announced last month it will lease building’s entire 38,000-square-foot rooftop and 20,000 square feet of offices at The Interlock.

The swanky rooftop zone, formerly home to L.O.A., is expected to be revived as a private membership club called Retreat at The Gathering Spot by this summer.

Another (and potentially more fun) addition to The Interlock will be the sixth U.S. location of F1 Arcade, an upscale social gaming concept billed as the world’s first Formula1® hospitality brand.

F1 Arcade at The Interlock will span more than 15,000 square feet—with a nearly 1,100-square-foot patio—and feature 68 full-motion simulators. Atlanta’s location, the first in the South, is scheduled to roll out later this year.

Rendering of Atlanta's F1 Arcade.F1® Arcade/The Interlock ATL