Described as a “facelift,” aesthetic upgrades proposed for a marquee Buckhead intersection would be more Botox injection than scalpel reshaping.

The updates are planned for the facades and sidewalks of Lenox Marketplace, a 421,000-square-foot retail center acquired by Selig Enterprises in April.

Home to Target, Publix, Dick’s Sporting Goods, and Iron Hill Brewery, among other retailers, the 9.4-acre marketplace is located in the center of Buckhead’s shopping district where Peachtree and Oak Valley roads meet, across the street from both Phipps Plaza and Lenox Square malls.

Plans calling for a modernization of the marketplace’s facades at its main corner, as designed by the ASD/SKY firm, are set to come before the Buckhead Development Review Committee during its first 2022 meeting Wednesday.

Images, ASD l SKY; via Buckhead Development Review Committee

The façade facelift would revise the landscape and hardscapes between driveways next to Publix and Dick’s Sporting Goods, according to the Buckhead DRC's agenda. 

Plans call for revised lighting, new metal panel cladding, white-painted brick facades, and the addition of contemporary wood planks. New outdoor social spaces defined by raised planters, accented concrete, and landscape buffers would also be added.  

Images, ASD l SKY; via Buckhead Development Review Committee

Architects note that nothing would change in terms of building heights, parking, or loading arrangements.

Spanning multiple levels, the retail hub is anchored by Publix, Target, Dick’s Sporting Goods, and LA Fitness. Additional tenants beyond the brewery included Ethan Allen and Roam.

According to an announcement in April, Selig’s capital improvements at Lenox Marketplace are meant to “reposition the asset to further attract a diverse mix of retail tenants.”

Recent Buckhead news, discussion (Urbanize Atlanta)