A West Peachtree Street renovation project that developers said would tackle two birds with one stone—protecting a historic Midtown structure while providing updated housing at “an achievable price point” for Atlanta’s growing workforce—is ready for its closeup.
GBX Group partnered with preservation organization Easements Atlanta, along with developer Urban Landings, to refurbish and reconfigure the historic Winnwood Apartments into 50 units—all micro apartments and one-bedrooms units.
Previously, the Winnwood’s rentals were either two or three-bedrooms.
Built in 1931, the Winnwood Apartments had been the subject of redevelopment talks for several years. The two-story brick structure at 1460 West Peachtree Street—built in a Georgian Revival-style by the once-prominent Atlanta firm H.W. Nicholes and Sons—reflects popular residential architecture from the early to mid-20th century. According to Easements Atlanta, it’s one of the last examples of this architecture style left standing in the city.
Shown prior to renovations, the Winnwood Apartments' West Peachtree Street entry and courtyard. Photography by Above Visuals; courtesy of GBX Group, Urban Landings
The entry courtyard and facade at 1460 West Peachtree Street today. Courtesy of Urban Landings
Prior to renovations, project heads told Urbanize Atlanta the apartments wouldn’t have a standard affordable housing component, but would attempt to tackle affordability by building efficient spaces with top-flight finishes at a discount to new rentals in flashier developments.
How'd that turn out?
The Winnwood is unique, in that it’s allowing renters to “live the Atlanta dream” for leasing terms between just 30 days to several years, via a flexible living program, per marketing materials.
Monthly rents at Winnwood range from between $1,987 and $2,912 for studio and one-bedroom units, each with a single bathroom.
All apartment sizes fall between 343 and 668 square feet.
Gina Pimm, Urban Landings managing director, says tenants so far have been attracted to the uniqueness of “historic boutique luxury” in a submarket with “a sea of new construction.”
“Leasing is going very well,” Pimm wrote via email. “Both short term and midterm rentals are remaining relatively full, and reviews have been exceptional. We’re also experiencing excellent velocity on the long-term apartment homes and anticipate to be stabilized by mid-July.”
Interior aesthetic for a one-bedroom option at the Winnwood apartments. Courtesy of Urban Landings
The landmark building and surrounding property were once controlled by Tenth Street Ventures. When four of that company’s managing partners split off to form Urban Landings in 2021, the Winnwood Apartments transferred with them.
Urban Landings succeeded in earning a spot for the property on the National Register of Historic Places in 2021. That enabled developers to access historic tax credits that helped make the project financially viable, officials have said. Winnwood’s ownership group also donated a façade easement to Easements Atlanta, ensuring the complex’s exterior design is permanently protected while making the project eligible for more tax incentives.
Head up to the gallery for a photo tour of the refurbished property, as provided this week by Urban Landings.
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