Three years after it was formally announced, a mixed-use venture in English Avenue has filed plans with the city to move forward with construction.

Atlanta-based Windsor Stevens Holdings plans to build a 142-unit apartment complex called “The Proctor” on vacant land at 698 Oliver St., roughly a block south of the Westside BeltLine Connector greenway trail.

The eight-story building would also include 10,000 square feet of retail space at ground level. Apartments would average 813 square feet, according to Windsor Stevens reps, who filed permitting paperwork with the City of Atlanta’s Office of Buildings last week.

The site in question is tucked off Donald Lee Hollowell Parkway, immediately west of Brock Built Homes’ 30-unit Oliver Street Townhomes. That project made headlines several years ago for its record prices in the $400,000s in a neighborhood that had been plagued by disinvestment and displacement. 

How the 148-unit The Proctor building's balconies and retail would face cross streets. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

Other landmarks in the area include The Salvation Army Bellwood Boys and Girls Club (about two block east) and the Westside Motor Lounge food-and-drink component of the Echo Street West project (six blocks east).

According to Windsor Stevens, The Proctor will also see a three-level parking deck take shape with 160 spaces. Plans for amenities call for a pool deck, fitness and yoga room, dog spa, and a “chill room” equipped with a full kitchen.

Promotional materials point to MARTA’s Bankhead station a mile west, and Microsoft’s 90-acre property about 1.8 miles away, as walkable plusses of the location. The development is described as being transit-focused overall.

Proposed lighting scheme at The Proctor. Windsor Stevens Holdings; designs, Niles Bolton Associates architects

The 698 Oliver St. site in question, just north of DLH Parkway and a few blocks from Westside Motor Lounge. Google Maps

Plans for The Proctor unveiled in 2021 called for a little more retail space but 14 fewer apartments, with funding and guidance from Invest Atlanta helping ensure a portion of the units would remain affordable for 20 years.

Property records indicate an LLC called WS Proctor Co. purchased the assemblage of properties for $3.4 million in March 2022. (Earlier reports specified the project will rise at 703 Lindsay Street, which is a property on a different side of the same block.)

Windsor Stevens was founded by Atlanta developer Rod Mullice, whose portfolio includes transit-focused projects such as The Pad on Harvard in College Park. Mullice had previously called The Proctor’s proximity to Georgia Tech’s campus another selling point.

Groundbreaking for The Proctor is scheduled for the third quarter of 2024, with targeted completion in the second quarter of 2026, according to Mullice.

The development team also includes  Essayon Progress Management (construction), Niles Bolton Associates (architecture), Eberly and Associates (engineering), The Dragon Group (sustainable consulting), Nelson Mullins (legal), and Aprio (accounting).

Find additional context and images in the gallery above.

[CLARIFICATION: 12:14 a.m., May 15: This story has been updated to reflect the current general contractor working on the project—and that the site in question is closer to Donald Lee Hollowell Parkway than Joseph E. Boone Boulevard. The project timeline according to developers has also been added.]   

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