A homegrown Atlanta tech firm has launched a business model that merges green transportation with urban settings and ad-tech in a modernized way, according to company leaders.
Translation: ATL’s growing fleet of e-trikes is bound to get flashier with digital ads this summer, from the steps of Mercedes-Benz Stadium to Piedmont Park and the Beltline’s Eastside Trail—and beyond.
Purposers, a local tech startup, officially put in service last week Atlanta’s first app-managed digital out-of-home—that’s DOOH, for short—advertising network fully powered by eco-friendly e-trikes, project leaders say.
Purposers calls the street-level advertising initiative “a major tech upgrade” in a city increasingly known for tech innovation, entrepreneurship, and micro-mobility.
Equipped with 32-inch, high-def smart screens, the e-trike fleet will be focusing on what Purposers calls Atlanta’s “heaviest foot-traffic zones.” That includes Buckhead, Midtown, and Beltline sections.
Courtesy of Purposers
Courtesy of Purposers
For regular ATLiens, Purposers says the e-trikes are beneficial in that they allow for zero-emission advertising, while the “vibrant, daylight-readable” smart screens cut back on the clutter of traditional digital ad displays.
For businesses, the “real-time, hyper-targeted street-level” advertising system is geared toward both local proprietors and national brands, and Purposers says ads can be created directly through a custom app. (All ad content is reviewed by an internal team before going live.)
The thinking goes that those ads will reach potential customers at the exact places in Atlanta where they dine, shop, and walk.
Courtesy of Purposers
Purposers' e-trike ad plans start at $200 per day—or $500 per week.
Alternately, $1,000 per day gets what’s described as a “full trike takeover plus branded promo handouts from your dedicated Purposer.”
“We wanted to bring marketing directly into the vibrant, street-level pulse of the city,” said James Manning, Purposers cofounder, in an announcement. “By utilizing our custom app, advertisers gain the unique flexibility to adjust their messaging on the fly, aligning perfectly with real-time local events and neighborhood traffic.”
Courtesy of Purposers
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