Downtown Alpharetta's redo to include golf bar and, uh, bowling speakeasy

Two of Atlanta’s more coveted northern suburbs are about to up their gamesmanship, at least when it comes to melding food and beverage with things like pickleball and boutique bowling.

A new real estate entity called Competitive Social Ventures has targeted downtown Alpharetta for two “competitive socializing” venues set to open this year. Those will be followed by a Roswell concept that aims to capitalize on a pickleball craze (think: a miniature, less-sweaty version of tennis, played with paddles) that’s sweeping the nation, officials tell Urbanize Atlanta.

The two Alpharetta concepts—one a sports simulator bar in a new standalone building, the other described as a speakeasy meets upscale bowling alley—will continue a walkable transformation of the Fulton County city’s downtown area that’s rendered it unrecognizable from a few years ago.

Competitive Social Ventures is led by managing partner Neal Freeman, an experienced developer and sports fanatic, alongside principals from developer Mayfair Street Partners and Atlanta-based Hotel Equities. Managing the operations will be 33 degrees, an affiliate of Hotel Equities.

Here’s a quick rundown, with visuals:

The sports-entertainment venue set to open in April a couple of blocks south of Alpharetta's City Hall and rejuvenated downtown. Competitive Social Ventures

In Alpharetta, planned to open first is Fairway Social, which will occupy a building at The Maxwell condo and townhome project just south of downtown.

It’s described as “a sports entertainment-themed venue offering various world-class sports simulators, an outdoor putting experience, along with food and live entertainment for all ages.”

Plans call for opening Fairway Social in April.

The boutique lodge under construction at 35 Milton Avenue, around the corner from a new slate of restaurants that includes Lapeer Seafood Market and Jekyll Brewing. The Hamilton

Come this summer, a concept called Roaring Social—a “speakeasy setting featuring live music and entertainment with boutique bowling”—is expected to debut in the heart of downtown Alpharetta.

It’ll be covertly located inside the under-construction Hamilton CURIO by Hilton, a 119-room hotel bringing classical architecture and Alpharetta’s first boutique lodging option.

The first Roaring Social concept, officials say, will open this spring in Winston-Salem, NC.

Hotel construction progress as of last week. The Hamilton/Facebook

Finally, the first Pickle and Social complex is planned for the City of Roswell, bringing a combo of pickleball, table tennis, live music, restaurants, and bars.

Meanwhile, renderings for the multifaceted pickleball concept in Roswell. Pickle and Social/FB

Expect 12 indoor, pro-grade pickleball courts, eight outdoor courts, a ping-pong venue, plus two restaurants and bars.

Pickle and Social

According to Facebook, the site in question is on the flipside of Ga. Highway 400 from downtown Roswell, near Centennial High School.

The Roswell City Council unanimously approved the Pickle and Social concept at a meeting earlier this month. Reps say it should open in the first quarter of 2022.

Pickle and Social