A recent Alpharetta City Center transaction proves the cachet for offices in “activated environments” in top-performing Atlanta suburbs remains strong, according to brokers. 

Global commercial real estate firm Newmark on Wednesday announced it has arranged a record-breaking, all-cash, $16-million sale of the 415 S. Broad Street building in downtown Alpharetta. 

The four-story structure was originally built for DataScan, but the inventory management tech company plans to vacate it this year, leaving it fully furnished, per Newmark officials. The 37,024-square-foot building opened for DataScan’s use in 2018. 

The deal took just 22 days to materialize, from the initial tour to closing, and the transaction sets a Georgia record price per square foot for vacant office buildings, according to Newmark senior managing director Casey Keitchen and associate director Collin DeVier, who represented the undisclosed seller in the transaction. 

Officials tell Urbanize Atlanta the buyer is the CEO of Howard Capital Management, an Atlanta-based financial planner. The company plans to move into the Broad Street building once DataScan’s lease expires in mid-2026, per reps. 

The 415 S. Broad St. building at Alpharetta City Center today. Courtesy of Newmark

Keitchen said the Alpharetta City Center property has several factors that today’s office users are seeking, including walkability, amenities, and a setting that “supports culture and employee engagement.”

“Alpharetta continues to strengthen its position as one of the most compelling suburban environments in the Southeast, where quality office outperforms when location and experience align,” added Keitchen in a prepared statement. 

Building amenities include rooftop solar fields, a terrace overlooking Alpharettta’s Town Green, backup generators, huddle rooms and private offices, and the opportunity for company signage on the building, Newmark officials have previously said. 

Spread across 26 acres, Alpharetta City Center includes Alpharetta City Hall, a Fulton County Library branch, luxury apartments, numerous dining and retail options, and several public greenspaces, including 5-acre Brook Street Park and the green.  

Other perks of the LEED Gold-certified Broad Street property include direct access to the Alpha Loop trail and views of the North Georgia Mountains, sellers have said. 

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