Fresh renderings have emerged that show just how an under-construction project blending retail and apartments next to intown’s IKEA will look and function.

Promising primo skyline views and strong walkability, the apartment community by developer Southeastern is dubbed “UrbA ATL” as part of a larger, UrbA-branded network of properties. It broke ground in May 2023 at a long-vacant, 7-acre parcel along 17th Street, between Northside Drive and Atlantic Station.

The 480 17th St. site in Loring Heights—situated across railroad tracks from IKEA—was most recently a large parking lot for office buildings along Northside Drive; that was cleared about seven years ago as Fuqua Development’s suburban-style chain hub, West Midtown Center, took shape next door.

Fresh visuals illustrate how UrbA ATL’s residences and retail slots will relate to 17th Street and the shopping center next door—and how rooftop amenities are expected to frame unimpeded views from south Buckhead to downtown.

Projected look of UrbA ATL's north face, with 17th Street at left and an aesthetically generous rendition of Fuqua Development’s neighboring project at right. UrbA ATL; Southeastern

As seen looking northeast, the 6.9-acre property in question, in relation to IKEA and Atlantic Station. Google Maps

Earlier plans for the site called for a new intown Amtrak rail hub and grocery store, but those ideas failed to materialize. Kroger had previously owned the property before selling in 2022 to developers. 

UrbA ATL will include 321 luxury apartments and roughly 27,000 square feet of space for shops and restaurants, according to Southeastern, a consulting, brokerage, and development firm with projects dotted from Texas to Virginia.

The project’s retail and restaurant spaces are planned for ground floors, facing existing retailers, and leasing efforts for those facets of the property are underway. Above all that, designs call for a rooftop pool, large deck, and clubroom.

Building permit records indicate the UrbA ATL project will include two separate, five-story apartment buildings, each with a parking deck. At least one of those decks will have six tiers, per 2022 filings.

Evening view of planned rooftop amenities at UrbA ATL. UrbA ATL; Southeastern

UrbA ATL; Southeastern

Other building amenities will include a large coworking space, an e-sports gaming room and lounge, a large elevated dog park, rooms for bike storage and repair, and EV charging stations, along with what’s described as “multiple outdoor zen and activity gardens” and “a state-of-the-art gym with on-demand fitness,” according to Southeastern. 

Swing up to the gallery for more UrbA ATL context and images.

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