Developers are calling a transit-connected, adaptive-reuse project in Dunwoody a blueprint for how new office ventures can thrive in a post-pandemic world of hybrid working and high vacancies—so long as the location and amenities are on point.

The initial phase of Campus 244 has almost fully leased its adaptive-reuse office building in Central Perimeter by signing Marketwake, a growth marketing agency that will take 17,395 square feet on the project’s fifth floor, the top level.

According to co-developers Georgetown Company, Beacon Capital Partners, and RocaPoint Partners, the signing means Campus 244’s phase one—dubbed the Palladium building—is now 90 percent occupied. About 46,000 square feet of space remains available on the top floor.

Rendering depicting office amenities and a plaza space at Campus 244's first phase. Courtesy of RocaPoint Partners/Georgetown Company; designs, S9 Architecture

Campus 244's location on Perimeter Center Parkway in relation to Interstate 285, Perimeter Mall, and other area landmarks. Google Maps

The Class A project repurposed a 1970s building that had stood three stories, creating a 405,000-square-foot project with a two-story addition built with heavy timber. The property previously functioned as the headquarters for Gold Kist, but the poultry company had vacated the building a decade prior to construction.

Brook MacLean, Marketwake CEO, called her company “an in-person agency” that thrives “on the environment of being together.” She saw in the Dunwoody project “a place where our team can grow, be inspired, and create something meaningful in the years to come,” said MacLean in a statement.

Other major tenant commitments at the phase-one Palladium building include Insight Global and Beon.  

Eventually, Campus 244 is expected to encompass 1.3 million square feet of mixed uses spread across 12 acres next to MARTA’s Dunwoody station and Interstate 285. It’s considered an important component of a subdistrict that’s making strides toward improved walkability.

Campus 244’s initial phase also includes the Element by Westin Atlanta Perimeter, a 145-key hotel that topped out in February.

The Westin is slated to include two food-and-beverage offerings: a new boutique cocktail lounge concept called The Spruce Social House, and a first for metro Atlanta, Stäge Kitchen & Bar.

Plans for The Spruce Social House call for a large, four-sided indoor-outdoor bar that abuts an expansive outdoor seating area, all located at the base of the hotel. Codeveloped by Georgetown and Vision Hospitality Group, the lounge is envisioned as a hub for Campus 244 employees, nearby residents, and guests.

Stäge, meanwhile, is expected to include a large outdoor patio and a seasonal menu focused on steaks, sushi, seafood, and pasta. Both are scheduled to open in 2024, project leaders said earlier this year.

Campus 244’s second phase, which is being developed by The Georgetown Company and RocaPoint Partners, will see a new Class AA, 300,000-square-foot tech office and life science building.

Phase two plans for The Stacks building, a 300,000-square-foot, Class-AA office space, and an adjoining parking garage. Today's phase one is shown at left. Courtesy of RocaPoint Partners/Georgetown Company; designs, Skidmore Owings & Merrill

Courtesy of RocaPoint Partners/Georgetown Company; designs, Skidmore Owings & Merrill

That facet is scheduled to deliver in 2027, claiming what was previously vacant land.

Find more context and a closer look at what’s on tap for Campus 244 in the gallery above.

[CORRECTION: 12:45 p.m. Monday, Sept. 30: The name of the marketing company in question has been corrected in this story to Marketwake.]

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