Plans are revving up to transform a storage facility at Grant Park’s popular The Beacon food-and-beverage district into a private motorcycle club and retail store.
Billed as a DIY moto hub with merch and coffee, Bonus Family Garage is seeking a special use permit to remake a building behind Eventide Brewing at 1015 Grant St. into public-accessible retail and a tool-stocked private club, where motorcycle enthusiasts can “form community, take classes, and meet like-minded individuals” while getting their hands dirty working on bikes.
That’s according to the Grant Park Neighborhood Association. The association and NPU-W’s land use and zoning committees are expected to consider Bonus Family Garage’s plans for rezoning the Grant Street property from Heavy Industrial to Private Club uses at meetings tonight.
It's the second news item in a week involving motorcycles and related retail at a former Atlanta warehouse district, following U.K.-based Triumph Motorcycles’ announcement that its North American headquarters will set up shop at West End’s Lee + White this year.
Bonus Family Garage specifies on its website the goal is to open the club and retail space sometime in 2024 at the .95-acre property. According to the company, the two spaces will be separated by a locked, fire-rated door, with only members allowed into the club.
Plans call for the concept to be open daily from 7 a.m. to 7 p.m., accessed through an existing driveway next to the brewery.
According to an application filed with the city by Bonus Family Garage CEO Miles Sager, the retail-club combo would transform what’s currently a 1,579-square-foot building zoned for storage. “We believe that transforming this portion of our property into a private club will enhance the overall experience for our members, fostering a sense of community,” wrote Sager. [CLARIFICATION: 3:53 p.m., Jan. 25: Sager specifies that plans call for rezoning only half of what's now a 4,000-square-foot building, which the city has previously approved for the retail component and storage of motorcycles.]
“Social Member” access for “moto-curious” Atlantans and their friends will start at $12 monthly. But for daily access to the shop’s lifts and tools, plus technical support and events like members-only group rides, along with other perks, Tier I memberships will start at $30 monthly, according to Bonus Family Garage’s business plan.
Following the Grant Park hearings, the City of Atlanta’s Zoning Review Board is expected to review the concept at a meeting in March.
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