Just down the street from the reigning Best OTP Downtown champion, as declared by thousands of reader votes, a residential project has officially launched that aims to continue Alpharetta’s walkability push—while putting the “alpha” in suburban townhome product.

Blue River Lifestyle Communities, a division of Blue River Development, is moving forward with its first for-sale project, Mayfair on Main, situated on 1.8 acres at 217 South Main Street, between that main downtown thoroughfare and Roswell Street.

Marketing materials make no bones about it: This 24-home example of “luxurious living within walking distance of downtown Alpharetta” is intended for “the affluent buyer,” with “eye-catching [exterior designs] that meet the discerning tastes of the modern homeowner.”

Facades and greenspace planned at Mayfair on Main, situated between Main Street and Roswell Street in Alpharetta. Blue River Lifestyle Communities

The 1.8-acre site in question, in relation to Alpharetta City Center and multifaceted Wills Park. Google Maps

Thus the starting price of $1.3 million for 11 townhomes and 13 single-family houses planned for the community. All options will be topped with four-story roof decks meant for entertaining, while interiors are described as well-appointed and luxurious.

As high as those prices may seem OTP, they pale in comparison to a boutique condo project in Alpharetta’s pipeline a few blocks away—where sprawling units will start around $2.5 million in unfinished, “white box” condition, project leaders told Urbanize Atlanta in February.

The size range of Mayfair on Main units and project ETA weren’t specified in a recent announcement; we’ve asked for more details and will update this story with any additional info that comes. [UPDATE: 4:36 p.m., Sept. 5: Additional details from the developer: "Product will range from 3,100 to just under 4,800 square feet. [Site] development should be complete in March 2024 with vertical construction beginning in late spring next year."

The site is around the corner from Alpharetta’s primary greenspace, the 120-acre Wills Park. Alpharetta’s heralded city center, meanwhile, is roughly half a mile up the street.

Directly across the street (but across a four-lane highway) is the Alpha Park Shopping Center, which counts attractions such as Fairway Social, Rena’s Italian Fishery and Grill, City Eats Kitchen, and July Moon Bakery. That mixed-use development replaced a sprawling asphalt parking lot a couple of years ago.

Blue River Lifestyle Communities

Blue River Lifestyle Communities

Just south of the Mayfair on Main project, Devore Road has been extended to connect the two main streets. Plans also call for 103 total parking spaces in the community—48 of them in garages attached to the four-story dwellings, as Atlanta Agent Magazine reported when plans were approved in 2021.

“We’re not just building homes, we’re crafting a lifestyle,” Brad Cooper, Blue River Development managing principal, said in a project announcement. “Mayfair on Main, along with three more deals in the immediate vicinity, signifies our commitment to delivering on this promise and setting a new standard in residential living.”

Find more context and imagery in the gallery above.


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