A $200-million, tech-meets-wellness project that developers say is unlike anything else in the metro is gearing up to break ground near downtown Alpharetta, where a groundswell of investment has transformed the once-sleepy city center the past few years.

Atlanta-based Alux Properties, a design, build, and management firm, expects to break ground later this year on what’s described as a “tech-centric luxury multiplex” at a wooded site tucked off Ga. Highway 400.

It’s called “The Bailey” as a nod to an Alpharetta family of that name who donated land for the Bailey-Johnson School, which allowed local Black students the opportunity to attend a high school during segregation without commuting to Atlanta. 

The site in relation to downtown Alpharetta and Ga. Highway 400. Google Maps

With a design that wouldn’t be out of place in Buckhead, or linked by a people-mover train to Atlanta’s airport, The Bailey is expected to feature traditional mixed-use components—luxury condos and a boutique hotel with conference space—alongside facets such as med-spa facilities and a medical office complex that emphasize health and wellness.

Or as Alux’s website puts it, “The Bailey will redefine the look, feel, and meaning of ‘country clubs’ everywhere.” 

The campus, described as “state-of-the-art,” will span roughly five acres. A historic Bailey family cemetery, with one grave dating to 1881, will be preserved next door.

A small cemetery occupies a corner of the 2650 Northwinds Parkway development site. Google Maps

Alux last week announced a bevy of partnerships across a variety of industries the developer says will help bring the mixed-use project to fruition. Partners include Goode Van Slyke Architecture, Siemens, Compass Development, WTS International, Valor Hospitality, Crow Hospitality, Capstone Healthcare, and Atlanta Spine.

Brandon Wheeless, Alux’s CEO and chairman, calls The Bailey concept the “preeminent technology and lifestyle destination” across the Southeast.

“We anticipate that it will further bolster North Fulton County as a desirable regional hub for businesses, visitors, and residents,” Wheeless said in a prepared statement.

The Bailey's main entry point. Courtesy of Alux Properties

We’ve asked Alux reps for a timeline regarding the project’s partial or full delivery and will update this story with additional information that comes. UPDATE: A project rep says timing is contingent on the outcome of Alpharetta City Council meetings scheduled next month. 

Downtown Alpharetta's redo to include golf bar and, uh, bowling speakeasy (Urbanize Atlanta)