Old Fourth Ward corner's ultra-modern makeover comes to market

A trio of modern homes that’s transformed an Old Fourth Ward corner near Ponce City Market and a landmark park is coming into clearer focus this month. 

Last fall, construction kicked off for three standalone homes at the formerly vacant southeast corner of Fortune Street at Ralph McGill Boulevard, where a boarded-up home had stood for years. Earlier plans opposed by neighbors had called for more density and lower prices on the corner, developers have said. 

Instead, the first of the three contemporary dwellings to come to market is asking $1.79 million at 341 Fortune St. NE, as listed in recent days with Farida Lalani of Virtual Properties Realty.Net. 

That buys four bedrooms plus a study and three and ½ bathrooms beneath a hot tub-rated roof hangout with “unbelievable panoramic skyline views,” totaling about 2,900 square feet of interior space, per listings. 

One unique facet of the properties is found on the base entry level: a flex, lock-off in-law suite with a kitchenette and laundry hookups meant for rental income, a private office, or space for guests off the two-car garage. 

Other perks include two decks and a private balcony on the second and third levels, a living room fireplace, a small yard, and white-oak hardwood flooring throughout. Elevator infrastructure is included—but the actual elevators are not. 

“This home truly feels like a private urban residence rather than a typical townhouse,” according to marketers. 

Construction is scheduled to wrap onsite in December. 

According to Senya Zaitsev, head of multifamily and single-family design-build firm Sunny Etc., original plans for the corner site were a more “missing middle” approach that would have produced less expensive housing options. 

Those designs called for a three-story multifamily building with 12 units and an affordability component, allowable under the City of Atlanta’s zoning typology MR-MU, for missing middle, passed in 2019. The intent, as Zaitsev has said, was to echo apartments and townhomes in nearby blocks, but the proposal was opposed by homeowners in the area in 2021, prompting Sunny Etc. to change course.   

Given the proximity to groceries, restaurants, Historic Fourth Ward Park, the Beltline's Eastside Trail, and more, the Fortune Street location counts a “Very Walkable” Walk Score of 83/100 and equally strong Bike Score (83). Meanwhile, the Transit Score (53) ranks as merely “Good Transit” but has improved two points since last year.  

Elsewhere in the neighborhood, Sunny Etc. built the Winton Flats project in 2023, which was described as Atlanta’s original “missing middle” housing concept. The firm’s portfolio also includes modern townhomes in Mechanicsville, the Metro Ville project, that took shape and sold out in the late teens, among other projects. 

When the Old Fourth Ward project broke ground a year ago, its developers predicted the houses would list for around $1.4 million each.

Find more project images and context in the gallery above. 

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