An active metro Atlanta development firm is making another big bet on a Gwinnett County tech park it calls a major hub for forward-thinking employers.
Alliance Residential Company has closed on 10.7 acres of land in Peachtree Corners to expand a portfolio of multifamily housing nodes that’s swelled in recent years from Cartersville to Kirkwood and Gainesville, among other locations.
The land purchase in Peachtree Corners sets the stage for Alliance Residential to build Broadstone Innovation, a 326-unit Class A apartment venture described as luxury-grade.
Like another Alliance Residential project delivered last year, Broadstone Innovation will take shape in Technology Park, a 500-acre complex about 20 miles north of Atlanta that began sprouting in the 1960s as Georgia’s first planned tech hub.
Project reps tell Urbanize Atlanta the developer’s latest Broadstone-branded building will be located at 20 Innovation Drive, or what’s considered the heart of Technology Park.
The 500-acre Technology Park location in relation to Peachtree Industrial Boulevard (straight yellow line) in western Gwinnett County. Google Maps
How amenities came together at Broadstone Peachtree Corners, another Technology Park development by Alliance Residential. Alliance Residential Company; designs, Brock Hudgins Architects
The tech hub today is home to startups, research institutions, and numerous technology firms. Those include Aderant, Agilysys, American Megatrends, Boxlight, Brightree, Capricorn Systems, Charter Global, and Data Path, as Alliance Residential reps point out.
Broadstone Innovation is being designed by Brock Hudgins Architects and MAD Studios, with floorplans ranging from 600 square feet—described as “junior one-bedrooms”—to 1,100 square feet with two-bedroom options.
Project renderings aren’t yet available.
Communal amenities call for a “curated wellness experience” with an infrared salt-sauna, red-light therapy pods, and steam showers, along with a resort-style pool, dog park and pet spa, outdoor kitchen, and access to walking trails. Elsewhere will be EV charging stations and dedicated parking areas for food trucks (but no retail space), per Alliance Residential reps.
Proximity to the remade The Forum retail district, top-rated schools, and Peachtree Corners’ system of multi-use trails is another perk, per developers.
The project will mark the second stab at multifamily in Peachtree Corners for Alliance Residential. The company in early 2024 debuted Broadstone Peachtree Corners, a partially adaptive-reuse venture with 295 apartments, 26 townhomes, and 20 office suites. That project claimed just over 9 acres at Technology Park.
“Following the success of Broadstone Peachtree Corners, this new community builds on that momentum as Technology Park evolves into an innovation hub, and [Peachtree Corners] continues to attract forward-thinking, technology-focused employers,” said Noah Randall, managing director of Alliance Residential’s Southeast Division, in the project announcement.
Technology Park's location in the context of metro Atlanta. Google Maps
Based in Scottsdale, Ariz., Alliance Residential bills itself as one of the nation’s most active and largest residential real estate builders. It counts 19 regional offices around the country.
Officials say the latest Broadstone-branded project is scheduled to open in Peachtree Corners in spring 2027.
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