Wave of new tenants set for Hosea + 2nd project

Over the next few months, the unique infill project that is East Lake’s Hosea + 2nd should be buzzing with a variety of more activity as a neighborhood commercial hub. 

Four tenants including an all-day café from a noted local chef and a vet clinic have signed leases at the formerly vacant, four-corner mix of retail, commercial, and residential uses. 

Each business intends to be fully open by next spring, claiming all available space at Hosea + 2nd. 

Here’s a rundown:

Eastwood Veterinary Clinic has leased a 1,685-square-foot, ground-floor space across a breezeway from Perc Coffee in the complex’s largest building, 2380 Hosea Williams Drive. 

According to owner Jack Stephens, the business is a full-service, general practice vet clinic for dogs and cats. The goal is to open by early February next year—and to become a go-to vet option for East Lake and surrounding neighborhoods, according to Stephens. 

“We’re dialed in on what we believe is good medicine, as opposed to what’s ‘good business,’” Stephens wrote via email. “We believe that the overall quality of care—and customer experience—at many veterinary clinics has decreased significantly since the industry saw an influx in venture capital during the pandemic.” 

Next door to the vet clinic (taking the other half of the former Hippin’ Hops brewery space), Huckleberry’s market hopes to open by the end of October, according to proprietor Maggie Trautman. That space includes an 800-square-foot wraparound patio outside. 

Plans call for a family-friendly concept with grab-n-go lunches, prepared dinners, snacks, soda, beer and wine, and ice cream. The market will bring East Lake a neighborhood convenience concept in the vein of nearby Oakhurst Market and Kirkwood’s Kenny18 Bottle Shop, Valero convenience store, and Evergreen Butcher + Baker. 

Upstairs in the same building, Kirkwood Pediatrics plans to be fully open this month, claiming the former Purpose Built Communities office space.

Owner Dr. Emily Peitzman told Urbanize Atlanta in May the clinic has signed a 10-year lease for 3,200 square feet that will feature nine exam rooms. Another component will be a conference room Peitzman says will remain open for community use. The pediatrics concept will offer same-day sick visits, telehealth, well visits, vaccines, and other services for Atlanta families.   

Last but not least, a new restaurant concept called Babygirl from Chef Hudson Rouse (owner of Pure Quill Superette in Edgewood, Rising Son in Avondale Estates, and Whoopsie’s in Reynoldstown) is aiming to open by April in the former Mix’D Up Burgers space.  

Expect an all-day café with relatively health-conscious, vegetable-heavy breakfast, lunch, and snack offerings, alongside coffee and booze. The concept, according to a Rough Draft Atlanta report in August, aims to fill a gap in East Lake dining hours before other restaurants open for business. 

Hosea + 2nd’s food-and-beverage tenants include Poor Hendrix, Perc Coffee Roasters, La Fonda, and celebrated barbecue concept Gene’s. Elsewhere, below the forthcoming pediatrics clinic, is hair salon Cameo. 

The owners of Fellini’s Pizza and La Fonda restaurants, Clay Harper and Mike Nelson, alongside ReDevStudio's Nathan Bolster and Jay Martin, bought the four East Lake corners in 2015 from the Cousins Family Foundation, an organization that’s earned national attention for its work revitalizing East Lake since 1993. 

The following year, Hosea + 2nd won the Atlanta Urban Design Commission’s Award of Excellence for contributions to the city's urban fabric. Its evolution, clearly, continues. 

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