Peachtree Street's latest mixed-use tower ready for closeup

Two and ½ years after it officially broke ground, another glassy high-rise is at the cusp of opening on Atlanta’s signature street with a mix of uses.

Having replaced a surface parking lot, the 31-story Society Atlanta is the latest project in a national brand that developers say offers relative affordability in choice locations. In Atlanta, that means co-living (read: roommate-style) floorplans in non-student housing at Society Atlanta, in some cases. 

National real estate firm PMG and Toronto-based private equity and asset management company Greybrook announced today pre-leasing has begun at the 811 Peachtree St. building, with first move-ins scheduled for early next month.

In addition to 460 apartments, the project will deliver more than 87,000 square feet of office space and 14,500 square feet of ground-level retail in hopes of enlivening one of Midtown’s densest sections.

Getting a foot in the door at this new Society costs $1,505 monthly. That rents one bedroom and one bathroom in 423 square feet, but in a rent-by-bedroom arrangement with a shared kitchen, living room, dining room, and balcony.

That does represent a slight monthly cost savings over the most recent Midtown apartment high-rise to deliver, Loria Ansley, as one example. Studio apartments at that project, also located on Peachtree Street near the High Museum of Art, start at $1,546 square feet with a little more square footage—but no shared spaces.

Meanwhile, the priciest rentals at Society Atlanta listed right now ask $4,420 monthly for three bedrooms and three bathrooms in 1,286 square feet.

Two months of free rent is being offered as a grand opening special.

Perks of the building include a yoga lawn and pool deck positioned atop a parking garage, an app-based key entry system, and modern gym and fitness studios described by project officials as “massive.” Daily fitness events are planned.

Cushman & Wakefield has been tasked with leasing two full floors of Class A office space at the building, each roughly 43,000 square feet. Bridger Properties is handling retail leasing at street level, with spaces ranging from 736 to 14,500 square feet, per officials.

Ryan Shear, a PMG managing partner, said in the announcement the company has been “longtime admirers of Midtown” and that its Peachtree Street building “brings a new level of modern living, abundant amenities, and engaging event programming to the market.”

The Cooper Carry-designed building claimed a surface parking lot at the southeast corner of Peachtree and 6th streets. For several years, The Integral Group was planning a visually striking apartment tower called EVIVA Peachtree for the site but eventually walked way in 2018, reopening the lot to paid parking for several years.

The pricey corner parcel totaling 1.27 acres went for $20.3 million in 2021, PMG reps said at the time. Society Atlanta officially broke ground in May 2022.

Like other projects under the Society Living concept, PMG says Society Atlanta was created to address an insatiable demand for reasonable rents close to walkable, urban centers.   

More than 8,500 units are planned nationally as part of Society Living developments, including Society Las Olas in downtown Fort Lauderdale and others in Miami and Orlando. Similar projects in Brooklyn, Denver, and Nashville are underway. PMG officials say the company has delivered more than $11 billion in assets across the country over the past three decades.

Find a quick tour, via fresh renderings, of Society Atlanta highlights in the gallery above.

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