Plans are coming into focus for an adaptive-reuse concept in Underwood Hills that’s billing itself as not just another Atlanta food hall—and not a food hall at all.

Upper West Market, billed as an authentic and indoor farmers market, is bound for a vacant office and warehouse complex at 1385 Collier Road, in an industrial district west of Interstate 75 and Buckhead.

ATL foodies might recognize the location as being around the corner from Mexican restaurant staple Nuevo Laredo Cantina and down the street from Hankook Taqueria.

The initial phase calls for two buildings being remade around a large surface parking lot, according to developers Robles Partners.

Upper West Market's planned 1385 Collier Road location in Underwood Hills, west of Buckhead. Google Maps

UWM; designs, ASD/SKY

Building A will feature a 33-stall, open-air vendor area spanning about 9,000 square feet on the first floor, with 13,000 square feet of offices above. All stalls will be reserved for local producers, and other local brands in that building will include an eatery by James Beard award-winning and Michelin-recognized chef Anne Quatrano called Summerland Café.

Other signed tenants will include sustainable farm White Oak Pastures, Dips Kitchen, and familiar names Honeysuckle Gelato and HopCity, the latter planning a wine bar.

In the other building, Novare Events is planning to build out an events space with an outdoor garden, according to Robles Partners.

The 1385 Collier Road property, as seen in June, where Stream Realty Partners had planned a mix of new apartments and offices three years ago. Google Maps

Planned Upper West Market layout around 33 stalls. UWM; designs, ASD/SKY

The market’s goal is to bring “outside freshness” intown with local produce and unique goods and products, with seasonal events, cooking classes, and more tenants also in the offing, per project leaders. 

The space—designed by architecture firm ASD/SKY and Genesis Engineering—is being called America’s first indoor farmer’s market (which means air-conditioning), with inspiration from the likes of Borough Market in London and Pike Place Market in Seattle.  

The timeline calls for Upper West Market to open next summer.

UWM; designs, ASD/SKY

UWM; designs, ASD/SKY

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