Clara project brings nearly 300 apartments to Buford Highway

A few miles beyond the OTP borderline, a sizable new apartment venture is ready for its closeup along Buford Highway that’s being billed as a quieter alternative for renters that’s still convenient to walkable places.

Situated at 5420 Buford Highway in Norcross—a six-lane, north-south corridor—The Clara by Broadstone marks the latest bet on metro Atlanta by Alliance Residential Company, one of the country’s largest multifamily developers. (Three years ago, the firm opened another Norcross project with a townhome component and more industrial vibes called Broadstone Junction.)

With 280 one and two-bedroom units, The Clara is said to offer “the comforts and feel of a small town” near driving options into Atlanta and Central Perimeter, along with Gwinnett County job hubs in Peachtree Corners, such as Atlanta Tech Park. Norcross’ historic downtown is less than a mile away, to the southwest.

“There are so many advantages to Gwinnett,” said Noah Randall, Alliance’s managing director, in a project announcement. “It continues to be one of the fastest growing counties in Georgia, has a strong and diverse economic base and places an ongoing focus on innovation.”

So what’s it cost?

The least expensive Clara floorplan currently offered has one bedroom and one bathroom in 724 square feet for $1,567 monthly.

Unlike trendy intown neighborhoods, the priciest rentals at the Norcross project aren’t asking astronomical rents north of $5,000. The largest floorplan right now starts at $2,213 monthly, which gets two bedrooms and two bathrooms in 1,161 square feet.

Six weeks of free rent is currently being offered as an incentive.

In-home perks are listed as Samsung stainless-steel appliances, granite countertops, “hardwood-style” floors, and included side-by-side washers and dryers.

In terms of amenities, common areas at The Clara aimed for a “folk art farmhouse” theme with laidback vibes. Those include a coworking space, an outdoor dining area, a fenced pet park, a saltwater pool, and a 24-hour fitness center, among other perks.

Beyond Norcross, Alliance’s new apartment communities have spanned the metro in recent years, from nearby Peachtree Corners and relatively far-flung Cartersville to intown neighborhoods such as Grant Park, Bolton, and Kirkwood.

Find a closer look at the Norcross project in the gallery above.

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