An indoor golfing and entertainment concept described as the first of its kind in Georgia is set to tee up soon at the remade annex of a landmark Midtown building.
Five Iron Golf plans to open its first location in the Southeast this month near the base of the 1980s skyscraper rechristened Tower Square a few years ago.
The 675 West Peachtree St. location is part of the 80,000-square-foot annex next to the office tower, located adjacent to Midtown’s Fox Theatre.
Five Iron Golf announced its plan to open at the plaza level off West Peachtree Street—surrounded by a forest of newer apartment buildings and hundreds of thousands of square feet of upscale offices in new towers—in fall 2022.
Courtesy of Five Iron Golf
Courtesy of Five Iron Golf
The Midtown location marks the Manhattan-based brand’s 23rd in the U.S., following others in Detroit, Cincinnati, Cleveland, and Indianapolis, plus three more recent openings in New York City and one in Boston.
The concept’s main draw in Atlanta will be 13 custom TrackMan golf simulators—allowing for simulated play on nearly 200 famed courses and “tour-level technology and multiple high-speed cameras to capture every angle of the golf swing” during “the unpredictable winters in Atlanta”—in addition to a full food and beverage menu, according to a Wednesday announcement.
Other features will include bag storage and locker rooms—with actual showers and towel service—in addition to memberships and what’s described as the country’s largest indoor league, plus space for private events. For non-golfers, classic games such as pool, air hockey, and shuffleboard will be offered, alongside multi-sport simulators for soccer, dodgeball, and bowling.
Murals by local artist Aesek are meant to add a hip urban touch alongside modern lounge furniture and neon lighting, according to company reps.
The Tower Square annex project, as depicted in a rendering when fully leased. Courtesy of CBRE
Courtesy of Five Iron Golf
Five Iron Golf Atlanta was initially scheduled to open across 16,000 square feet in mid-2023. (For context, Puttshack’s first U.S. location at The Interlock district on Howell Mill Road—another golf-centric party concept—spans about 25,000 square feet, with four tech-driven, mini-golf courses.) An exact opening date hasn’t been specified.
Formerly known as AT&T Midtown Center I, BellSouth Center, and Southern Bell Center, Tower Square is a 47-story building next door that opened in 1981, encompassing 1.4 million square feet. That makes it not only Atlanta’s largest building in terms of square footage but the biggest in the southern U.S., according to Avison Young Atlanta Agency Leasing Group, the commercial real estate firm tasked in 2022 with filling it.
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