A residential project billing itself the “crown jewel of Memorial Drive” and a “new dawn in luxury living” has officially begun its quest for tenants between Oakland Cemetery and downtown.

Formerly called Broadstone Metal Works, the 230 Martin Luther King Jr. Drive apartments have been rebranded Broadstone 2Thirty. Leasing tours began last month, and six weeks of free rent are currently being offered as an incentive, according to developer Alliance Residential Company.

Alliance bought the 2.53 acres in question for $11.8 million in December 2021 and broke ground on Broadstone 2Thirty shortly thereafter, continuing a billion-dollar redevelopment surge of the Memorial Drive corridor in the Oakland neighborhood. At the southeast corner of the site, Nick’s Food to Go—a family-owned, Greek takeout institution that’s operated in a small corner building since 1994—still defiantly stands, with the apartments having risen around it.

How Broadstone 2Thirty took shape around longstanding eatery Nick’s Food to Go, just south of MARTA tracks. Google Maps

The Broadstone 2Thirty project's 230 Martin Luther King Jr. Drive location, just east of downtown and north of Memorial Drive. Google Maps

Elsewhere in Atlanta, Alliance has delivered apartment projects in Summerhill, Kirkwood, and Bolton in recent years.

Broadstone 2Thirty’s aesthetic is described as “timeless design meets luxurious, modern living” with a “sparkling rooftop pool and sweeping city views” up top. Plans filed in 2021 indicate the project drawn up by Dynamik Design includes 278 units.

According to current Broadstone 2Thirty apartment listings, one-bathroom studio units with 530 square feet start at $1,680 monthly—the least expensive floorplan right now.

The priciest unit being offered at the moment rents for $2,855 monthly. That gets two bedrooms and two bathrooms in 1,218 square feet, plus a balcony.

Plans for Broadstone 2Thirty's upper-level game parlor. Alliance Residential/Broadstone 2Thirty

The largest floorplan currently available, a two-bedroom apartment in 1,218 square feet with $2,855 monthly rents. Alliance Residential/Broadstone 2Thirty

A three-bedroom floorplan with 1,465 square feet and $3,185 rents will be available in January, according to the Broadstone 2Thirty website.

The site previously housed old warehouse buildings once occupied by Conklin Metal Industries. Georgia State University’s football and soccer practice facilities are next door, on the opposite side as Nick’s.

Have a look at what Broadstone 2Thirty is bringing to the Grant Park area, as depicted in the latest renderings, in the gallery above.

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