Detailed plans have emerged that illustrate how two underused Midtown sites in prominent locations could be activated soon with more than 800 new luxury apartments and other uses.
Proposals by active metro Atlanta developer Mill Creek Residential (180 10th Street) and New York-based newcomer Property Markets Group (811 Peachtree Street NE) came before the Midtown Development Review Committee this week.
According to presentations provided to Urbanize Atlanta by Midtown Alliance, both proposals would echo recent multifamily architecture around the subdistrict and include retail space that fronts busy streets.
The 10th Street site has been a fenced-off gash since the Great Recession, the other a paid surface parking lot where the highly anticipated EVIVA on Peachtree proposal never took off.
As renderings show, the Gresham Smith-designed Mill Creek Residential project—called Modera Parkside—would rise 30 stories with unobstructed views toward Stone Mountain and a pool on the roof. Expect 4,000 square feet of retail at the base and 345 apartments total.
Meanwhile, about four blocks south, Property Markets Group’s proposal is called Society Atlanta. Designed by Cooper Carry, the 33-story building would have 460 units and nearly 16,000 square feet of retail on Peachtree. It would also include 76,500 square feet of offices, per developers.
Other Society projects are in the works in Miami, Orlando, and Fort Lauderdale, according to the developer’s website. They’re described as luxury apartment communities, as opposed to for-sale condos.
Head to the gallery for quick breakdown of both proposals.
• Recent Midtown news, discussion (Urbanize Atlanta)
